Academy Sports and Outdoors

ASO · NASDAQ

$59.65+$1.41 (+2.42%)TodayMarket closed · Oct 20, 7:39 PM ET

Prev close $58.24

ASO analyst rating

HoldConsensus of 13 analysts over the last 12 months. 31% rate it a buy.

Strong buy0
Buy4
Hold9
Underperform0
Sell0

12-month price target · 22 analysts

Average $60.96 (+2.2% upside)

Low: $47.47
Now: $59.65
High: $73.50

Upgrades and downgrades

The latest rating actions, newest first

ASO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Evercore ISI Group	Oct 20, 2026	Maintains	In-Line	$55.00 → $60.00	69%
Telsey Advisory Group	Sep 10, 2026	Maintains	Outperform	$60.00 → $63.00	50%
Wells Fargo	Sep 10, 2026	Maintains	Equal-Weight	$50.00 → $55.00	54%
Truist Securities	Sep 10, 2026	Maintains	Hold	$52.00 → $54.00	21%
UBS	Sep 10, 2026	Maintains	Neutral	$55.00 → $58.00	70%
Barclays	Sep 10, 2026	Maintains	Equal-Weight	$50.00 → $53.00	55%
BMO Capital	Sep 9, 2026	Initiates	Market Perform	$42.00	74%
Telsey Advisory Group	Sep 2, 2026	Maintains	Outperform	$65.00 → $60.00	50%
Evercore ISI Group	Jul 7, 2026	Maintains	In-Line	$60.00 → $55.00	69%
Barclays	Jun 11, 2026	Maintains	Equal-Weight	$55.00 → $50.00	55%

The case for and against

Updated Oct 14, 2026

Bull case

Academy Sports is compellingly positioned by a durable expansion runway, with plans to open 25 stores per year through 2030 in existing 21-state markets that support strong unit economics, high returns on invested assets, and lower pre-opening costs. Its fundamentals are further strengthened by a differentiated customer focus, meaningful private-label penetration at 22% of sales, and a loyalty ecosystem that already reaches 13M members and is beginning to gain traction through the new co-branded Mastercard. Financially, the company is showing resilience despite tariff and fuel headwinds, with 1Q gross margin at 33.2%, FY26 gross margin guidance of 34.5%-35.0%, and raised FY26 EPS guidance of $6.40-$6.80 supported by share repurchases and modest SG&A leverage.

Bear case

Academy Sports is facing a cautious fundamental setup as recent trends have slowed, Truist Card Data softened, and management’s 2QTD commentary only showed comps roughly flat through MDW, suggesting momentum may be fragile. The company’s outlook also depends on tariff refunds, a 30 bps World Cup benefit in FY results, and help from higher-income cohorts, while pressure on lower- and middle-income consumers remains a key drag on traffic and demand. With execution risk in inventory and merchandising, heavy competition, and geographic concentration in the southern U.S., the business remains exposed to margin pressure, markdown risk, and macro volatility.

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