Best Buy

BBY · NYSE

$93.89+$2.76 (+3.03%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $91.13

BBY analyst rating

HoldConsensus of 20 analysts over the last 12 months. 15% rate it a buy.

Strong buy0
Buy3
Hold15
Underperform1
Sell1

12-month price target · 23 analysts

Average $88.17 (−6.1% downside)

Low: $71.71
Now: $93.89
High: $105.00

Upgrades and downgrades

The latest rating actions, newest first

BBY analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Evercore ISI Group	Oct 20, 2026	Maintains	In-Line	$90.00 → $95.00	69%
Evercore ISI Group	Sep 29, 2026	Maintains	In-Line	$85.00 → $90.00	69%
DA Davidson	Sep 8, 2026	Downgrade	Buy → Neutral	$95.00	62%
UBS	Aug 28, 2026	Maintains	Neutral	$86.00 → $90.00	70%
Barclays	Aug 28, 2026	Maintains	Equal-Weight	$77.00 → $85.00	55%
Morgan Stanley	Aug 28, 2026	Maintains	Equal-Weight	$80.00 → $90.00	61%
DA Davidson	Aug 28, 2026	Maintains	Buy	$90.00 → $95.00	62%
Guggenheim	Aug 28, 2026	Maintains	Buy	$90.00 → $95.00	49%
Goldman Sachs	Aug 28, 2026	Maintains	Sell	$62.00 → $71.00	59%
Piper Sandler	Aug 20, 2026	Maintains	Neutral	$77.00 → $85.00	59%

The case for and against

Updated Oct 14, 2026

Bull case

Best Buy Co is supported by improving fundamentals across its core categories, with the first positive comp in Consumer Electronics since 4Q21 and an appliance inflection after four straight down years, while these two categories alone represent roughly 39% of annual revenue. It also benefits from margin lift through the “3M’s” of media, membership, and marketplace, plus $41M in tariff refunds in September and $35M in 2Q, which can support EPS even as some gains are reinvested. The outlook is further strengthened by product-cycle tailwinds in TVs, gaming, phones, and AI-related offerings, alongside strong vendor partnerships, national retail exclusives, and a large domestic store base that reinforces scale and customer reach.

Bear case

Best Buy Co is facing a fragile operating backdrop because tariffs could raise supply-chain costs, compress retail margins, and even reduce unit volumes if prices rise to offset those pressures. Its sales outlook is also tied to an above average employment rate, so any deterioration in labor trends could quickly pressure demand across its domestic-led business and its roughly 1,068-store footprint. Competitive ecommerce growth adds further strain by increasing price transparency and shifting share away from stores, while appliance sales—about 11% of sales—remain only partly improved and still appear more company-specific than structurally strong.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.