National Vision Holdings

EYE · NASDAQ

$17.95+$0.43 (+2.45%)TodayMarket closed · Oct 20, 5:20 PM ET

Prev close $17.52

EYE analyst rating

BuyConsensus of 7 analysts over the last 12 months. 71% rate it a buy.

Strong buy0
Buy5
Hold2
Underperform0
Sell0

12-month price target · 12 analysts

Average $29.30 (+63.2% upside)

Low: $20.20
Now: $17.95
High: $36.75

Upgrades and downgrades

The latest rating actions, newest first

EYE analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Aug 13, 2026	Maintains	Buy	$36.00 → $34.00	70%
Citigroup	Aug 13, 2026	Maintains	Buy	$39.00 → $35.00	53%
Morgan Stanley	Aug 13, 2026	Maintains	Equal-Weight	$22.00 → $21.00	61%
Citigroup	May 15, 2026	Maintains	Buy	$40.00 → $39.00	53%
UBS	May 14, 2026	Maintains	Buy	$42.00 → $36.00	70%
Morgan Stanley	May 14, 2026	Maintains	Equal-Weight	$30.00 → $22.00	61%
Wells Fargo	May 14, 2026	Maintains	Equal-Weight	$30.00 → $20.00	57%
Barclays	May 14, 2026	Maintains	Overweight	$38.00 → $27.00	55%
B of A Securities	May 14, 2026	Maintains	Buy	$35.00 → $30.00	62%
Citigroup	Mar 5, 2026	Maintains	Buy	$35.00 → $40.00	53%

The case for and against

Updated Nov 7, 2025

Bull case

National Vision Holdings Inc. has demonstrated a positive trajectory in its financial outlook, with expected earnings per share (EPS) increases for FY25 and FY26, rising to $0.65 and $0.76, respectively, an adjustment that reflects improved performance compared to previous estimates. The company's revenue potential could exceed estimates if store openings accelerate or if Net Sales Proceeds (NSP) improve, with projections indicating a possible EPS of approximately $1.70 driven by higher margins and productivity gains. Additionally, National Vision's recent first-quarter results were better than anticipated, leading to an upward revision in full-year guidance, which underscores a strong operational outlook for the company.

Bear case

National Vision Holdings, an optical retailer in the U.S., faces significant risks that could negatively impact its revenues and margins, particularly due to intensified competition from direct-to-consumer (DTC) brands and potential worsening of the National Store Performance (NSP). The company's projected earnings per share (EPS) of approximately $0.35, in conjunction with a structural margin outlook that anticipates only flat gross margin rates for fiscal 2025, raises concerns over profitability. Additional risks include legislative actions affecting optometry services, shifts in consumer preferences, and a heavy reliance on a limited number of suppliers, which could further exacerbate the company's challenges.

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