Ford Motor

F · NYSE

$12.15−$0.03 (−0.25%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $12.18

F analyst rating

HoldConsensus of 17 analysts over the last 12 months. 41% rate it a buy.

Strong buy0
Buy7
Hold9
Underperform1
Sell0

12-month price target · 22 analysts

Average $16.31 (+34.2% upside)

Low: $12.93
Now: $12.15
High: $21.00

Upgrades and downgrades

The latest rating actions, newest first

F analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
JP Morgan	Oct 12, 2026	Maintains	Overweight	$17.00 → $16.00	50%
UBS	Oct 7, 2026	Maintains	Buy	$17.00 → $15.00	39%
Goldman Sachs	Oct 6, 2026	Maintains	Neutral	$16.00 → $14.00	60%
BNP Paribas	Jul 30, 2026	Maintains	Neutral	$14.00 → $14.50	58%
Citigroup	Jul 29, 2026	Upgrade	Neutral → Buy	$19.00 → $20.00	57%
JP Morgan	Jul 29, 2026	Maintains	Overweight	$16.00 → $17.00	50%
TD Cowen	Jul 29, 2026	Maintains	Hold	$13.00 → $15.00	42%
Piper Sandler	Jul 29, 2026	Maintains	Overweight	$16.00 → $17.00	52%
RBC Capital	Jul 29, 2026	Maintains	Sector Perform	$13.00 → $15.00	56%
Jefferies	Jul 27, 2026	Upgrade	Hold → Buy	$14.50 → $17.50	46%

The case for and against

Updated Oct 17, 2026

Bull case

Ford Motor is viewed positively because its core business is showing stronger-than-expected earnings momentum, with Q1/26 adjusted EBIT of $3.5B and Ford Pro’s software and services mix adding support through 879K paid subs, up 30% y/y. Management’s raised 2026 guide of $8.5B-$10.5B EBIT, plus initial 2027 indications and 2029 margin targets of 8% EBIT, suggest the company is under-earning relative to its operating potential, especially given the strength of Ford Blue and the defensive franchise. Long-term upside is also reinforced by Ford’s $50B EV investment from 2022 through 2026, Ford Energy’s 20 GWh annual BESS target, and its large U.S. footprint, where about 65% of 2025 revenue was generated.

Bear case

Ford Motor is facing a difficult fundamental setup because its core auto business remains highly cyclical, with pricing pressure, incentives, commodities, inflation, and supplier recoveries threatening margins across a base where US sales were about 65% of 2025 revenue. Its EV and “emerging opportunities” investments, including over $50B in BEV spending, Ford Energy, and the goal of 2 mm BEVs by 2026, still carry execution risk while Model e is expected to post $4–4.5B in EBIT losses in 2026 and Ford Energy has no product, pricing, or order book yet. Given competition, labor exposure from about 56,300 UAW employees, and the possibility that Ford’s traditional ICE-heavy portfolio transitions too slowly, the stock appears vulnerable to underperformance.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.