Ibotta

IBTA · NYSE

$48.13+$0.89 (+1.88%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $47.24

IBTA analyst rating

HoldConsensus of 6 analysts over the last 12 months. 17% rate it a buy.

Strong buy0
Buy1
Hold3
Underperform1
Sell1

12-month price target · 9 analysts

Average $36.87 (−23.4% downside)

Low: $22.22
Now: $48.13
High: $47.25

Upgrades and downgrades

The latest rating actions, newest first

IBTA analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Aug 5, 2026	Maintains	Neutral	$30.00 → $38.00	30%
Goldman Sachs	Aug 4, 2026	Maintains	Sell	$28.00 → $32.00	55%
Wells Fargo	Aug 4, 2026	Maintains	Equal-Weight	$38.00 → $40.00	55%
Evercore ISI Group	Aug 4, 2026	Maintains	In-Line	$40.00 → $42.00	60%
Needham	Aug 4, 2026	Maintains	Buy	$45.00	48%
Goldman Sachs	Jul 8, 2026	Maintains	Sell	$32.00 → $28.00	55%
Wells Fargo	May 7, 2026	Maintains	Equal-Weight	$34.00 → $38.00	55%
Evercore ISI Group	May 7, 2026	Maintains	In-Line	$29.00 → $40.00	60%
Needham	May 7, 2026	Maintains	Buy	$33.00 → $45.00	48%
Wells Fargo	Feb 26, 2026	Maintains	Equal-Weight	$30.00 → $34.00	55%

The case for and against

Updated Feb 2, 2026

Bull case

Ibotta Inc. is expected to drive revenue and profitability growth by expanding relationships with its customer base of CPG advertisers and third-party publishers, while also forging new partnerships that enhance its operational efficiency. The company's strategic shift from a direct-to-consumer app to a performance marketing network has significantly scaled its opportunities and improved unit economics, indicating robust financial prospects. Furthermore, the expected acceleration of the Ibotta flywheel, fueled by enhanced scale with publishers and advertisers, positions the company to broaden its market reach to include more general merchandise.

Bear case

Ibotta Inc. faces a concerning outlook as projections indicate revenue growth is now expected to be flat by 2026, a significant decline from the previously anticipated 19% growth. Additionally, the company is experiencing challenges with its salesforce reorganization, as evidenced by a reported 16% decline in revenue associated with accounts undergoing a representative transition. The difficulty in acquiring new publishers for the platform may further hamper growth, potentially resulting in slower redeemer growth or increased revenue share payments, compounding the company's financial challenges.

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