Macy's

M · NYSE

$23.41−$0.19 (−0.81%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $23.60

M analyst rating

HoldConsensus of 12 analysts over the last 12 months. 25% rate it a buy.

Strong buy0
Buy3
Hold8
Underperform0
Sell1

12-month price target · 13 analysts

Average $23.46 (+0.2% upside)

Low: $10.10
Now: $23.41
High: $31.50

Upgrades and downgrades

The latest rating actions, newest first

M analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
BTIG	Sep 11, 2026	Maintains	Neutral	—	55%
UBS	Aug 26, 2026	Maintains	Sell	$9.00 → $10.00	50%
Citigroup	Aug 25, 2026	Maintains	Neutral	$22.00 → $24.00	53%
Morgan Stanley	Jul 7, 2026	Initiates	Equal-Weight → Overweight	$30.00	56%
TD Cowen	Jun 22, 2026	Maintains	Hold	$20.00 → $25.00	51%
Telsey Advisory Group	Jun 4, 2026	Maintains	Market Perform	$20.00 → $23.00	47%
Citigroup	Jun 4, 2026	Maintains	Neutral	$18.00 → $22.00	53%
JP Morgan	Jun 4, 2026	Maintains	Neutral	$21.00 → $27.00	57%
Evercore ISI Group	Jun 4, 2026	Maintains	In-Line	$19.00 → $22.00	55%
Telsey Advisory Group	Apr 1, 2026	Maintains	Market Perform	$20.00	47%

The case for and against

Updated Sep 22, 2026

Bull case

Macy's is successfully implementing its "Bold New Chapter" strategy, leading to positive comp growth and a strong balance sheet with extended debt maturities. With a solid outlook for its top-line and margins, the company has the potential to achieve sustainable growth and continue to be a strong player in the retail industry. Additionally, Macy's is investing in its digital capabilities, which is expected to drive share of wallet among its existing customer base and improve its relationships with brands.

Bear case

Macy's is facing several challenges, including declining brick-and-mortar sales, shifting consumer preferences towards online shopping, and intense competition in the retail industry. The company's reliance on women's apparel, which makes up a majority of its sales, makes it vulnerable to changing fashion trends and consumer spending patterns. Additionally, the company's high level of debt and ongoing store renovations may strain profitability and limit its ability to respond to market changes.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.