ServiceNow
NOW · NYSE
Who owns NOW
Largest institutional holders, from their latest 13F filings
The 10 largest institutions hold 28.2% of NOW’s shares.
- Vanguard Capital Management, LLC6.5%
- BlackRock Institutional Trust Company, N.A.5.9%
- State Street Investment Management (US)4.7%
- Vanguard Portfolio Management, LLC2.4%
- Next 6 largest institutions8.6%
- All other shareholders71.8%
| Holder | Shares | % of shares |
|---|---|---|
| Vanguard Capital Management, LLC | 67.35M | 6.51% |
| BlackRock Institutional Trust Company, N.A. | 60.89M | 5.89% |
| State Street Investment Management (US) | 49.04M | 4.74% |
| Vanguard Portfolio Management, LLC | 25.18M | 2.44% |
| Geode Capital Management, L.L.C. | 24.27M | 2.35% |
| T. Rowe Price Associates, Inc. | 14.56M | 1.41% |
| Morgan Stanley Smith Barney LLC | 13.39M | 1.30% |
| BlackRock Asset Management Ireland Limited | 13.03M | 1.26% |
| Norges Bank Investment Management (NBIM) | 12.46M | 1.21% |
| Fidelity Management & Research Company LLC | 11.15M | 1.08% |
Largest mutual fund holders
| Holder | Shares | % of shares |
|---|---|---|
| Vanguard Total Stock Market Index Fund | 32.83M | 3.18% |
| Vanguard 500 Index Fund | 27.07M | 2.62% |
| iShares Core S&P 500 ETF | 13.75M | 1.33% |
| Fidelity 500 Index Fund | 13.34M | 1.29% |
| State Street SPDR S&P 500 ETF Trust | 12.64M | 1.22% |
Insider trades
Form 4 filings by officers, directors and large holders
Over the last 6 months, insiders sold $4.64M (10 trades) of NOW on the open market, with no buys.
| Insider | Type | Shares | Value |
|---|---|---|---|
| Fipps Paul | Sale | 2.03K | $300.78K |
| Canney Jacqueline P | Sale | 7.85K | $1.08M |
| Chamberlain Paul Edward | Sale | 2.70K | $365.85K |
| Fontaine Danielle | Option exercise | 485 | — |
| Fontaine Danielle | Tax withholding | 168 | $19.77K |
| Fontaine Danielle | Option exercise | 485 | — |
| Fipps Paul | Option exercise | 300 | — |
| Fipps Paul | Option exercise | 340 | — |
| Fipps Paul | Tax withholding | 120 | $14.12K |
| Fipps Paul | Option exercise | 300 | — |
Congressional trades
Disclosed by members of Congress over the last 12 months
| Member | Type | Amount | Traded |
|---|---|---|---|
| Josh GottheimerHouse | Sale | $1K–$15K | Apr 24, 2026 |
| Ro KhannaHouse | Purchase | $1K–$15K | Apr 13, 2026 |
| Alan ArmstrongSenator | Sale (Full) | $15K–$50K | Mar 27, 2026 |
| Josh GottheimerHouse | Purchase | $1K–$15K | Mar 6, 2026 |
| Michael McCaulHouse | Purchase | $1K–$15K | Mar 4, 2026 |
| Chuck FleischmannHouse | Purchase | $1K–$15K | Feb 20, 2026 |
| Byron DonaldsHouse | Purchase | $1K–$15K | Feb 10, 2026 |
| Tony WiedHouse | Purchase | $15K–$50K | Feb 4, 2026 |
| Josh GottheimerHouse | Sale | $1K–$15K | Jan 30, 2026 |
| Markwayne MullinSenator | Purchase | $15K–$50K | Dec 29, 2025 |
| Josh GottheimerHouse | Sale | $1K–$15K | Dec 17, 2025 |
| Julie JohnsonHouse | Sale | $1K–$15K | Dec 9, 2025 |
| Ro KhannaHouse | Sale | $15K–$50K | Nov 10, 2025 |
| Gil CisnerosHouse | Sale | $1K–$15K | Nov 7, 2025 |
| Michael McCaulHouse | Purchase | $1K–$15K | Oct 31, 2025 |
| Tony WiedHouse | Purchase | $100K–$250K | Oct 27, 2025 |
Short interest
Settled Sep 30, 2026
- Shares short
- 29.67M
- Days to cover
- 2.66
- % of shares outstanding
- 2.87%
- Average daily volume
- 11.15M
- Change since last report
- +3.1%
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