Newell Brands

NWL · NASDAQ

$5.68+$0.14 (+2.53%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $5.54

NWL analyst rating

HoldConsensus of 8 analysts over the last 12 months. 38% rate it a buy.

Strong buy0
Buy3
Hold4
Underperform1
Sell0

12-month price target · 8 analysts

Average $6.84 (+20.5% upside)

Low: $5.05
Now: $5.68
High: $11.55

Upgrades and downgrades

The latest rating actions, newest first

NWL analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Aug 4, 2026	Maintains	Neutral	$5.50 → $6.00	58%
Canaccord Genuity	Aug 3, 2026	Maintains	Buy	$9.00 → $11.00	49%
UBS	Aug 3, 2026	Maintains	Neutral	$4.75 → $5.50	62%
RBC Capital	Aug 3, 2026	Maintains	Sector Perform	$4.00 → $5.00	45%
Barclays	Jul 21, 2026	Maintains	Overweight	$5.00 → $7.00	62%
JP Morgan	Jul 16, 2026	Maintains	Overweight	$5.00 → $7.00	58%
UBS	Jul 16, 2026	Maintains	Neutral	$4.25 → $4.75	62%
Morgan Stanley	May 20, 2026	Downgrade	Equal-Weight → Underweight	$4.00 → $3.50	67%
UBS	May 4, 2026	Maintains	Neutral	$3.75 → $4.25	62%
Citigroup	May 4, 2026	Maintains	Neutral	$4.00 → $4.75	58%

The case for and against

Updated Jan 19, 2026

Bull case

Newell Brands Inc. is poised for a positive outlook, supported by investments in innovative product launches and enhanced marketing capabilities, which promise stronger returns on investment. The company's strategic advantage in tariff-related sourcing has led to significant wins with over 30 customers, further strengthening its market position across multiple domestic channels. Additionally, the resurgent growth of the Coleman business in Japan, coupled with new product introductions like the Coleman Pro coolers, reinforces Newell's potential for consistent top-line growth and the regaining of investor trust.

Bear case

Newell Brands Inc. has exhibited a concerning trend in its sales performance, with overall Q2 sales declining by 4.8%, which is notably worse than consensus estimates. The Outdoor and Recreation segment has faced significant challenges, recording a 10.9% decline in Q2, following a series of worse-than-expected results in prior quarters. Additionally, the Learning and Development segment also reported a core sales drop of 0.5% in Q2, marking a stark contrast to the growth experienced in the previous quarter, further highlighting underlying weaknesses in multiple key segments.

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