OneSpaWorld Holdings

OSW · NASDAQ

$23.97+$0.28 (+1.18%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $23.69

OSW analyst rating

BuyConsensus of 4 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy4
Hold0
Underperform0
Sell0

12-month price target · 6 analysts

Average $31.82 (+32.8% upside)

Low: $29.29
Now: $23.97
High: $37.80

Upgrades and downgrades

The latest rating actions, newest first

OSW analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Stifel	Jul 30, 2026	Maintains	Buy	$28.00 → $32.00	53%
Truist Securities	Jul 30, 2026	Maintains	Buy	$28.00 → $29.00	56%
Jefferies	Jun 18, 2026	Maintains	Buy	$31.00 → $35.00	52%
Truist Securities	May 22, 2026	Maintains	Buy	$25.00 → $28.00	56%
TD Cowen	Apr 30, 2026	Maintains	Buy	$27.00 → $29.00	54%
TD Cowen	Mar 30, 2026	Maintains	Buy	$26.00 → $27.00	54%
Jefferies	Mar 24, 2026	Initiates	Buy	$30.00	52%
Truist Securities	Feb 17, 2026	Maintains	Buy	$24.00 → $25.00	56%
TD Cowen	Jan 20, 2026	Maintains	Buy	$27.00 → $24.00	54%
Stifel	Jan 15, 2026	Maintains	Buy	$27.00 → $26.00	53%

The case for and against

Updated Nov 7, 2025

Bull case

OneSpaWorld Holdings Ltd has demonstrated a significant increase in pre-booking penetration, which has risen by 700 basis points to approximately 23% of service revenues since the pandemic, indicating effective collaboration with cruise line partners during industry recovery. The company’s strategies for top-line growth include expanding its Medispa offerings and enhancing spa utilization on port days, both of which are expected to drive additional revenues. Furthermore, customers who pre-book services exhibit a spending increase of about 30% compared to traditional walk-in guests, presenting a substantial opportunity for organic revenue growth.

Bear case

OneSpaWorld Holdings Ltd has shown signs of consumer weakness, as evidenced by a stagnation in customer spending on material goods in the spa sector, which remains constant at approximately 20% of total revenues. The company's decision to maintain rather than raise guidance is attributed to heightened drydock activity within the fleet during the first quarter of 2025, which effectively limits the potential for revenue growth. Additionally, the broader macroeconomic uncertainty following recent events, specifically Liberation Day, further complicates the financial outlook for the company, raising concerns about its ability to achieve meaningful performance.

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