Rocket Companies

RKT · NYSE

$11.25+$0.54 (+5.04%)TodayMarket closed · Oct 20, 7:55 PM ET

Prev close $10.71

RKT analyst rating

BuyConsensus of 16 analysts over the last 12 months. 63% rate it a buy.

Strong buy0
Buy10
Hold6
Underperform0
Sell0

12-month price target · 15 analysts

Average $18.37 (+63.3% upside)

Low: $15.15
Now: $11.25
High: $22.05

Upgrades and downgrades

The latest rating actions, newest first

RKT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
StoneX	Oct 14, 2026	Maintains	Buy	$19.00 → $16.00	43%
Morgan Stanley	Oct 12, 2026	Maintains	Overweight	$19.00 → $16.00	33%
JP Morgan	Oct 12, 2026	Maintains	Neutral	$14.00 → $12.50	56%
Wells Fargo	Oct 6, 2026	Maintains	Equal-Weight	$15.00 → $13.00	56%
Barclays	Oct 5, 2026	Maintains	Overweight	$17.00 → $15.00	30%
RBC Capital	Aug 12, 2026	Maintains	Sector Perform	$15.00 → $16.00	64%
Keefe, Bruyette & Woods	Aug 10, 2026	Maintains	Outperform	$20.00 → $19.00	53%
RBC Capital	Aug 7, 2026	Maintains	Sector Perform	$20.00 → $15.00	64%
JP Morgan	Aug 7, 2026	Maintains	Neutral	$15.50 → $14.00	56%
Benchmark	Aug 7, 2026	Maintains	Buy	$21.00 → $19.00	61%

The case for and against

Updated Oct 18, 2026

Bull case

Rocket Companies is attractive fundamentally because its scaled mortgage platform can offset a weaker housing market through a mix of higher interest income, resilient servicing cash flows, and continued market share gains across DTC, partnership, and refinancing channels. Even in a tougher rate backdrop, the business model still supports roughly $3.93 billion to $3.97 billion of FY27E adjusted EBITDA in the cited scenarios, with more than 70% of revenue less rate sensitive and about $100 million of additional Mr. Cooper synergies adding leverage. The company’s long-term upside also comes from integrating originations, servicing, and brokerage, which should deepen recapture, expand the addressable market, and improve operating leverage as the home-buying process becomes more vertically connected.

Bear case

Rocket Companies is facing a fundamentally tougher earnings setup because the rate move has outpaced the company’s ability to offset lower industry volume, with the 30-year averaging 6.68% in 3Q versus 6.41% in 2Q and rising to about 7.35% quarter-to-date in 4Q. Even with record refi and purchase share gains, net rate locks are modeled down 16% quarter over quarter to $39.6 billion, closed volume down 15% to $41.9 billion, and adjusted EBITDA is seen at $604 million, 19% below the Street as gain-on-sale compresses and expenses cannot fully absorb the revenue hit. Beyond rates, the thesis is pressured by integration risk from Mr. Cooper, reliance on GSEs and capital markets, and a mortgage model that remains highly cyclical, leveraged, and exposed to competition and regulatory constraints.

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