Sinclair

SBGI · NASDAQ

$13.30+$0.50 (+3.91%)TodayMarket closed · Oct 20, 4:10 PM ET

Prev close $12.80

SBGI analyst rating

HoldConsensus of 4 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy2
Hold1
Underperform1
Sell0

12-month price target · 8 analysts

Average $19.58 (+47.2% upside)

Low: $14.14
Now: $13.30
High: $31.50

Upgrades and downgrades

The latest rating actions, newest first

SBGI analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
JP Morgan	Aug 21, 2026	Maintains	Underweight	$14.00 → $15.00	69%
Guggenheim	May 5, 2026	Maintains	Buy	$20.00 → $19.00	45%
Wells Fargo	May 1, 2026	Maintains	Equal-Weight	$17.00 → $16.00	53%
JP Morgan	Apr 1, 2026	Maintains	Underweight	$15.00 → $14.00	69%
Wells Fargo	Feb 26, 2026	Maintains	Equal-Weight	$16.00 → $17.00	53%
Benchmark	Feb 26, 2026	Maintains	Buy	$27.00 → $30.00	43%
Guggenheim	Nov 13, 2025	Maintains	Buy	$19.00 → $20.00	45%

The case for and against

Updated Feb 2, 2026

Bull case

Sinclair Inc. commands a substantial market presence as the owner-operator of 185 full-power television stations in 86 markets, which collectively reach 40% of U.S. households. The company possesses a diversified portfolio that includes affiliations with major national broadcasters and ownership stakes in premium sports networks, enhancing its content delivery capabilities. Additionally, Sinclair's management is actively exploring various strategic options to unlock value, such as potential separations, partnerships, and business combinations, which could lead to optimized operational efficiencies and enhanced shareholder value.

Bear case

Sinclair Inc. faces significant risks that negatively impact its stock outlook, including declining demand for advertising inventory attributed to macroeconomic challenges and a potential shift away from local broadcast television. Additionally, the company's revenue and EBITDA guidance for 3Q25 reflects ongoing advertising headwinds and subscriber attrition, which further intensifies the financial pressures on Sinclair's operations. The combination of these factors, along with the volatility in retransmission renewals and loss of affiliation agreements, raises concerns about the firm's ability to maintain sustainable growth moving forward.

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