Stubhub Holdings

STUB · NYSE

$5.94+$0.02 (+0.34%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $5.92

STUB analyst rating

HoldConsensus of 11 analysts over the last 12 months. 55% rate it a buy.

Strong buy0
Buy6
Hold4
Underperform1
Sell0

12-month price target · 16 analysts

Average $12.28 (+106.7% upside)

Low: $7.07
Now: $5.94
High: $25.20

Upgrades and downgrades

The latest rating actions, newest first

STUB analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Guggenheim	Oct 9, 2026	Maintains	Buy	$11.00 → $9.00	45%
Citigroup	Sep 18, 2026	Upgrade	Neutral → Buy	$9.00 → $7.00	60%
TD Cowen	Aug 21, 2026	Maintains	Buy	$16.00 → $12.00	55%
Oppenheimer	Aug 13, 2026	Maintains	Outperform	$12.00 → $11.00	58%
Guggenheim	Aug 13, 2026	Maintains	Buy	$12.50 → $11.00	45%
Evercore ISI Group	Aug 13, 2026	Maintains	Outperform	$15.00 → $14.00	60%
B of A Securities	Aug 13, 2026	Downgrade	Neutral → Underperform	$11.00 → $7.50	74%
Morgan Stanley	Jun 10, 2026	Maintains	Equal-Weight	$8.75 → $10.00	93%
Guggenheim	May 19, 2026	Upgrade	Neutral → Buy	$8.50 → $12.50	45%
Guggenheim	May 15, 2026	Maintains	Neutral	$7.50 → $8.50	45%

The case for and against

Updated Oct 15, 2026

Bull case

Stubhub Holdings is supported by a leading secondary ticketing position with 47% market share, deep inventory, and growing partnerships that can extend its platform into direct issuance and advertising. Its 2Q results were strong, with GMS up 34% y/y to about $600M and revenue up 33% y/y, while management reiterated '26E EBITDA guidance of $400M-$420M and a net leverage ratio of 4.8x after $100M of debt repayment. Even with conservative back-half GMS guidance, the business still appears positioned for continued monetization from high-demand concerts, AI-powered distribution tools, and broader rollout of higher-margin growth initiatives.

Bear case

Stubhub Holdings is viewed negatively because the business faces slowing core secondary growth, uncertainty in 2H26, and tougher comp pressure from more than $900mm of World Cup GMS, which together undermine confidence in 2027 revenue, GMS, and EBITDA. Competitive risk, dependence on consumer demand for large-scale live events, and execution challenges around direct issuance, advertising, and technology all threaten share gains and operating leverage, while all-in pricing impacts in the US market appear stronger than expected. Even with 2026 GMS of $10.35bn and EBITDA of $413mm, the outlook remains fragile because management’s disciplined guide suggests possible pull-forward or substitution effects rather than durable demand strength.

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