Victoria`s Secret

VSCO · NYSE

$88.01−$1.97 (−2.19%)TodayMarket closed · Oct 20, 4:00 PM ET

Prev close $89.98

VSCO analyst rating

BuyConsensus of 11 analysts over the last 12 months. 73% rate it a buy.

Strong buy0
Buy8
Hold3
Underperform0
Sell0

12-month price target · 12 analysts

Average $87.43 (−0.7% downside)

Low: $67.10
Now: $88.01
High: $113.40

Upgrades and downgrades

The latest rating actions, newest first

VSCO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	May 8, 2026	Upgrade	Equal-Weight → Overweight	$55.00 → $57.00	54%
B of A Securities	Apr 29, 2026	Upgrade	Neutral → Buy	$58.00 → $68.00	50%
TD Cowen	Mar 6, 2026	Maintains	Hold	$60.00 → $58.00	61%
Barclays	Mar 6, 2026	Maintains	Overweight	$80.00 → $67.00	55%
Barclays	Mar 2, 2026	Maintains	Overweight	$65.00 → $80.00	55%
Telsey Advisory Group	Mar 2, 2026	Maintains	Outperform	$66.00 → $71.00	47%
Goldman Sachs	Jan 29, 2026	Maintains	Neutral	$47.00 → $53.00	53%
UBS	Jan 8, 2026	Maintains	Buy	$60.00 → $73.00	50%
Jefferies	Dec 19, 2025	Maintains	Buy	$57.00 → $65.00	59%
Telsey Advisory Group	Dec 17, 2025	Upgrade	Market Perform → Outperform	$50.00 → $66.00	47%

The case for and against

Updated Jun 9, 2026

Bull case

Victoria's Secret is on a path to potential with a renewed focus on returning PINK to its roots and its target demographic of 18 to 24 year olds. PINK's recent revenue growth and collaboration successes prove its potential for further success. These positive trends, along with improved earnings and progress on the Path to Potential strategy, support a bullish outlook on Victoria's Secret's stock.

Bear case

Victoria's Secret is facing significant headwinds in H1 due to tariffs, but they are implementing strategies such as cost optimization and increased promotions to mitigate the impact. However, there is potential for EPS upside in the future, especially in the beauty segment. Additionally, the company's focus on capturing a younger consumer and growing its customer file could lead to share gains in the intimates category, supporting an upgrade to an Outperform rating.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.