Aries Brand
Logos, colors and guidelines for using the Aries identity.
Aries Brand
Logos, colors and guidelines for using the Aries identity.
LOGO
One mark, three forms
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
COLOR
The colors that carry the brand
Logo green
#0BAA5E
The ram and wordmark only. Never used for interface elements.
Aries green
#16D178 · brand/green
Primary actions and brand moments across the product.
Lavender
#BBB4FE · accent/lavender
Eyebrows, highlights and supporting accents.
Canvas
#050506 · canvas/base
The base of every page and screen.
Surface
#14161A · widget/surface
Panels, cards and widgets that sit on the canvas.
White
#FFFFFF · base/white
Primary text and the white logo on dark imagery.
USAGE
Treat the logo with care
Do
Give the logo room: at least x of clear space on every side.
Use the green logo on our canvas and surfaces.
Use the white logo on dark photography and imagery.
Use the ram alone where the Aries name is already clear.
Don’t
Stretch or squash the logo.
Rotate or tilt the logo.
Recolor it, or mix colors within it.
Add shadows, outlines or gradients.
Place it on busy, low-contrast backgrounds.
Retype it in a different font.
Rearrange the ram and the wordmark.
Crop the logo or let it run off the edge.
IN USE
The mark out in the world
App icon on a phone
Aries Infinite on desktop
Business cards
Business cards
Merchandise
Merchandise
Billboard
Billboard
Aries Brand
Logos, colors and guidelines for using the Aries identity.
Aries Brand
Logos, colors and guidelines for using the Aries identity.
LOGO
One mark, three forms
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
COLOR
The colors that carry the brand
Logo green
#0BAA5E
The ram and wordmark only. Never used for interface elements.
Aries green
#16D178 · brand/green
Primary actions and brand moments across the product.
Lavender
#BBB4FE · accent/lavender
Eyebrows, highlights and supporting accents.
Canvas
#050506 · canvas/base
The base of every page and screen.
Surface
#14161A · widget/surface
Panels, cards and widgets that sit on the canvas.
White
#FFFFFF · base/white
Primary text and the white logo on dark imagery.
USAGE
Treat the logo with care
Do
Give the logo room: at least x of clear space on every side.
Use the green logo on our canvas and surfaces.
Use the white logo on dark photography and imagery.
Use the ram alone where the Aries name is already clear.
Don’t
Stretch or squash the logo.
Rotate or tilt the logo.
Recolor it, or mix colors within it.
Add shadows, outlines or gradients.
Place it on busy, low-contrast backgrounds.
Retype it in a different font.
Rearrange the ram and the wordmark.
Crop the logo or let it run off the edge.
IN USE
The mark out in the world
App icon on a phone
Aries Infinite on desktop
Business cards
Business cards
Merchandise
Merchandise
Billboard
Billboard
Aries Brand
Logos, colors and guidelines for using the Aries identity.
Aries Brand
Logos, colors and guidelines for using the Aries identity.
LOGO
One mark, three forms
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
Full logo
Our definitive mark: the Aries ram and wordmark together. Use it whenever there is room.
COLOR
The colors that carry the brand
Logo green
#0BAA5E
The ram and wordmark only. Never used for interface elements.
Aries green
#16D178 · brand/green
Primary actions and brand moments across the product.
Lavender
#BBB4FE · accent/lavender
Eyebrows, highlights and supporting accents.
Canvas
#050506 · canvas/base
The base of every page and screen.
Surface
#14161A · widget/surface
Panels, cards and widgets that sit on the canvas.
White
#FFFFFF · base/white
Primary text and the white logo on dark imagery.
USAGE
Treat the logo with care
Do
Give the logo room: at least x of clear space on every side.
Use the green logo on our canvas and surfaces.
Use the white logo on dark photography and imagery.
Use the ram alone where the Aries name is already clear.
Don’t
Stretch or squash the logo.
Rotate or tilt the logo.
Recolor it, or mix colors within it.
Add shadows, outlines or gradients.
Place it on busy, low-contrast backgrounds.
Retype it in a different font.
Rearrange the ram and the wordmark.
Crop the logo or let it run off the edge.
IN USE
The mark out in the world
App icon on a phone
Aries Infinite on desktop
Business cards
Business cards
Merchandise
Merchandise
Billboard
Billboard