Baozun

BZUN · NASDAQ

$3.56+$0.05 (+1.42%)TodayMarket closed · Oct 23, 7:19 PM ET

Prev close $3.51

About BZUN

Baozun Inc is a CN-based company operating in Broadline Retail industry. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Employees: 6,762
Headquarters: Shanghai, Shanghai
Listed: May 21, 2015
Sector: Consumer Discretionary
Industry: Broadline Retail
Website: baozun.com

Leadership

Baozun executives
Name	Title	Since	Age
Wenbin Qiu	—	2013	57
Junhua Wu	—	2007	46
Catherine Zhu	—	—	42
Liang Tao	—	—	37
Lucy Li Feng	—	—	45
Ka Man So	—	—	—
Shu Sun	—	—	41
Satoshi Okada	—	—	66
Jun Wang	—	—	47
Bin Yu	—	—	55
Yiu Pong Chan	—	—	52
Hsien-Chieng Hsia	—	—	61
Changqing Ye	—	—	54

Revenue by product and region

Fiscal year ended Dec 31, 2025: $9.95B total revenue

By product

Service [Member]$6.10B61.3%
Product [Member]$3.85B38.7%

Suppliers and customers

Price correlation is over one year: 1 means the stocks move together, -1 opposite

Baozun suppliers and customers
Company	Relationship	Country	Correlation
Shanghai Pudong Dev Bank A	Customer	CN	0.95
Pinduoduo ADR PDD	Supplier and customer	CN	0.94
Fosun International	Customer	CN	0.93
Pola Orbis	Customer	JP	0.92
Alibaba Group Holding	Supplier and customer	CN	0.91
SoftBank Group	Supplier and customer	JP	0.90
iClick Interactive Asia ADR ICLK	Supplier and customer	HK	0.89
Tencent Holdings	Supplier and customer	CN	0.85
Koninklijke Philips PHIA.AS	Customer	NL	0.84
Continental CON.DE	Customer	DE	0.82

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