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Baozun

BZUN · NASDAQ

$3.56+$0.05 (+1.42%)TodayMarket closed ·
Prev close $3.51

About BZUN

Baozun Inc is a CN-based company operating in Broadline Retail industry. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Employees
6,762
Headquarters
Shanghai, Shanghai
Listed
May 21, 2015
Sector
Consumer Discretionary
Industry
Broadline Retail
Website
baozun.com

BZUN key statistics

Market cap
179.52M
Price-earnings ratio
0.00
Dividend yield
—
Average volume
382.87K
Volume
174.64K
Open price
$3.50
High today
$3.61
Low today
$3.50
52 Week high
$3.92
52 Week low
$2.07

Baozun (BZUN) at a glance

Baozun (BZUN) last traded at $3.56, with a market cap of 179.52M and a price-to-earnings ratio of 0.00.

Today the stock has traded between $3.50 and $3.61. The current price is 1.7% above the day's low and 1.2% below its high.

Volume so far is 174.64K shares, below the average of 382.87K shares a day.

Over the past year Baozun has ranged from $2.07 to $3.92, and now sits 81% of the way up that range.

Baozun met or beat analyst EPS estimates in 3 of the last 8 quarters. In Q2 FY26 it reported $0.42 per share against an estimate of $0.9282.

The average analyst price target is $4.31, 21.2% above the current price, from 1 recent ratings.

Analyst ratings

Latest rating from each analyst over the past 12 months

100%of 1 analyst rating say Buy
  • Buy100.0%
  • Hold0.0%
  • Sell0.0%
Price target · 8 analystsAvg $4.31
Low
$2.93
Now
$3.56
High
$6.25

BZUN earnings

Earnings per share, reported against the analyst estimate

Beat the estimate in 3 of the last 8 quarters, by 58.0% on average.

  1. Q3 FY24: reported -$1.16 per share against an estimate of $0.4692
  2. Q4 FY24: reported $0.77 per share against an estimate of $0.5406
  3. Q1 FY25: reported -$0.99 per share against an estimate of -$1.45
  4. Q2 FY25: reported -$0.31 per share against an estimate of $0.8364
  5. Q3 FY25: reported -$0.70 per share against an estimate of -$0.5304
  6. Q4 FY25: reported $2.75 per share against an estimate of $3.35
  7. Q1 FY26: reported $0.00 per share against an estimate of -$0.8772
  8. Q2 FY26: reported $0.42 per share against an estimate of $0.9282

BZUN news

  • 12 Consumer Discretionary Stocks Moving In Thursday's Pre-Market Session

  • Press releasePRNewswire

    Baozun Announces US$10 million Share Repurchase Program

  • Bamboo Works

    Baozun’s E-Commerce Profit Surges Despite Modest Revenue Growth

  • Press releasePRNewswire

    Baozun Announces Second Quarter 2026 Unaudited Financial Results

  • Press releasePRNewswire

    Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

  • 12 Consumer Discretionary Stocks Moving In Monday's After-Market Session

  • Press releasePRNewswire

    Baozun Announces Results of Annual General Meeting of Shareholders

  • 12 Consumer Discretionary Stocks Moving In Wednesday's Pre-Market Session

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Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.