Comcast

CMCSA · NASDAQ

$22.36+$0.46 (+2.10%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $21.90

CMCSA analyst rating

HoldConsensus of 20 analysts over the last 12 months. 35% rate it a buy.

Strong buy0
Buy7
Hold10
Underperform3
Sell0

12-month price target · 30 analysts

Average $30.55 (+36.6% upside)

Low: $18.18
Now: $22.36
High: $46.20

Upgrades and downgrades

The latest rating actions, newest first

CMCSA analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Rosenblatt	Oct 19, 2026	Maintains	Buy	$31.00	64%
Scotiabank	Oct 2, 2026	Maintains	Sector Perform	$29.00 → $27.50	53%
Barclays	Sep 29, 2026	Maintains	Equal-Weight	$26.00 → $24.00	56%
Morgan Stanley	Sep 28, 2026	Maintains	Equal-Weight	$29.00 → $27.00	61%
Keybanc	Sep 25, 2026	Downgrade	Sector Weight → Underweight	$18.00	44%
Citigroup	Sep 24, 2026	Maintains	Buy	$30.00 → $27.50	59%
B of A Securities	Sep 16, 2026	Maintains	Buy	$37.00 → $35.00	58%
UBS	Sep 15, 2026	Maintains	Neutral	$32.00 → $27.00	55%
Wells Fargo	Jul 24, 2026	Maintains	Underweight	$28.00 → $23.00	53%
RBC Capital	Jul 24, 2026	Maintains	Sector Perform	$27.00 → $26.00	39%

The case for and against

Updated Oct 14, 2026

Bull case

Comcast is attractive fundamentally because its valuation already reflects deep pessimism, with the stock down 21% YTD and trading near 5x '27 EV/EBITDA versus a three-year average around 6x, while buy-side ownership appears light. Its core connectivity franchise still reaches about 65 million U.S. homes and businesses, and recent evidence of improving broadband trends, record wireless adds, and better cost control suggests EBITDA and free cash flow can strengthen as promotional pressure eases. Additional upside comes from the NBCU/Sky spin, which could re-rate the media portfolio and sharpen the company’s strategic flexibility, especially given the first-quarterly Peacock profitability and broader content monetization momentum.

Bear case

Comcast is facing a deteriorating fundamental backdrop as Broadband net adds weaken against fiber, FWA, and low-priced competitive offers, forcing a bad choice between higher churn or lower ARPU, while broadband revenue fell 5.5% and ARPU declined 3.8%. The core cable business and C&P EBITDA are under pressure from elevated promotional intensity, restructuring costs, and management’s 2026 investment year, which makes the expected “modest” improvement in EBITDA look too optimistic and could keep broadband losses near 500K annually. NBCU and Sky add little offset because Parks EBITDA dropped 5% and theme parks appear softer than expected, so the NBCU spin-off and paused buybacks remove potential support while consolidated 2026/2027 OCF remains below consensus.

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