Western Union

WU · NYSE

$6.21+$0.05 (+0.81%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $6.16

WU analyst rating

HoldConsensus of 9 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold5
Underperform4
Sell0

12-month price target · 18 analysts

Average $7.16 (+15.2% upside)

Low: $6.06
Now: $6.21
High: $10.97

Upgrades and downgrades

The latest rating actions, newest first

WU analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
JP Morgan	Oct 14, 2026	Maintains	Underweight	$8.00 → $7.00	55%
Cantor Fitzgerald	Sep 29, 2026	Maintains	Underweight	$7.00 → $6.00	49%
Citigroup	Aug 3, 2026	Maintains	Neutral	$8.50 → $7.00	64%
Cantor Fitzgerald	Aug 3, 2026	Maintains	Underweight	$8.00 → $7.00	49%
RBC Capital	Jul 31, 2026	Maintains	Sector Perform	$9.00 → $8.00	64%
Morgan Stanley	Jul 31, 2026	Maintains	Underweight	$7.00 → $6.00	57%
Susquehanna	Jul 31, 2026	Maintains	Neutral	$10.00 → $8.00	42%
Barclays	Jul 31, 2026	Maintains	Underweight	$7.00 → $6.00	49%
Cantor Fitzgerald	Jul 22, 2026	Maintains	Underweight	$9.00 → $8.00	49%
Citigroup	Jul 17, 2026	Maintains	Neutral	$9.50 → $8.50	64%

The case for and against

Updated Jan 19, 2026

Bull case

Western Union's financial prospects appear strong, marked by a significant 39% year-over-year increase in Consumer Services revenue and a robust performance in the European retail market, particularly with 15% revenue growth in Spain and the UK. The company's Travel Money segment is also expected to reach nearly $100 million this year, contributing to its overall growth trajectory. Additionally, the forecast for FY25 suggests continued expansion in Branded Digital revenue and double-digit growth in Consumer Services, supported by a stable macroeconomic environment and an increasing demand for remittance services.

Bear case

Western Union faces significant challenges stemming from adverse impacts related to changes in U.S. immigration policies, which have contributed to a 3% year-over-year decline in transaction volume and a decrease of 8% in Total Consumer Money Transfer revenue. The company has adjusted its guidance for fiscal year 2025, with projected GAAP revenue now between $4.085 billion and $4.185 billion, a slight reduction from prior estimates. Additional concerns include potential risks from a prolonged global recession, stricter immigration regulations, and disruptive competitive technologies, all of which may hinder the company's financial performance and growth prospects.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.