Build-A-Bear Workshop

BBW · NYSE

$24.56+$0.44 (+1.82%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $24.12

BBW analyst rating

BuyConsensus of 4 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy4
Hold0
Underperform0
Sell0

12-month price target · 5 analysts

Average $43.86 (+78.6% upside)

Low: $37.37
Now: $24.56
High: $52.50

Upgrades and downgrades

The latest rating actions, newest first

BBW analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
DA Davidson	Aug 28, 2026	Maintains	Buy	$60.00 → $37.00	40%
Small Cap Consumer Research	Jun 17, 2026	Maintains	Buy	$65.00	45%
DA Davidson	May 29, 2026	Maintains	Buy	$60.00	40%
Small Cap Consumer Research	May 21, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	May 6, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	Apr 28, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	Mar 24, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	Mar 13, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	Mar 5, 2026	Maintains	Buy	$65.00	45%
Small Cap Consumer Research	Jan 27, 2026	Maintains	Buy	$65.00	45%

The case for and against

Updated Oct 14, 2026

Bull case

Build-A-Bear Workshop is supported by strong experiential demand and a steady stream of product catalysts, including the Pokémon Eeveelutions relaunch, graduation-season items that are selling through quickly, and summer and movie-driven launches tied to World Cup, NBA, and Toy Story 5 themes. Its commercial segment is gaining meaningful traction, with wholesale sales growing 34% and Mini Beans up 30% year over year, while international franchising is expanding through 7 net new locations and entry into the Philippines, signaling a broader brand footprint. The investment case is further reinforced by capital returns and valuation support, as BBW has repurchased $14.7 million of stock in fiscal 2026, reduced shares by roughly 3%, and still trades at under 8X to 10X earnings estimates.

Bear case

Build-A-Bear Workshop is exposed to a fragile earnings profile because much of its revenue still comes from mall-based specialty stores and tourist locations, leaving results highly sensitive to consumer traffic and discretionary spending. Its near-term profitability also faces pressure from an incremental $8 million in tariff-related costs in 1HFY26, higher in-store labor and benefit expenses at the start of the year, and promotional pricing such as $15 BOGO sales that can compress margins. The company’s growth options remain uncertain because international franchising, licensed products, and third-party retail expansion are still unproven, while competition from better-capitalized rivals and dependence on cinematic releases add further downside risk.

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