Bilibili

BILI · NASDAQ

$13.48+$0.01 (+0.07%)TodayMarket closed · Oct 23, 7:51 PM ET

Prev close $13.47

BILI analyst rating

BuyConsensus of 5 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy5
Hold0
Underperform0
Sell0

12-month price target · 31 analysts

Average $26.78 (+98.7% upside)

Low: $18.18
Now: $13.48
High: $38.56

Upgrades and downgrades

The latest rating actions, newest first

BILI analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Oct 14, 2026	Maintains	Buy	$27.00 → $26.50	56%
Morgan Stanley	Apr 13, 2026	Upgrade	Equal-Weight → Overweight	$25.00 → $31.00	22%
Citigroup	Mar 27, 2026	Upgrade	Neutral → Buy	$27.00	56%
JP Morgan	Mar 17, 2026	Upgrade	Neutral → Overweight	$27.00 → $35.00	38%
B of A Securities	Nov 28, 2025	Maintains	Buy	$32.00 → $31.00	52%
JP Morgan	Nov 18, 2025	Maintains	Neutral	$24.00 → $27.00	38%
Citigroup	Nov 14, 2025	Maintains	Neutral	$25.00 → $27.00	56%
Benchmark	Nov 14, 2025	Maintains	Buy	$28.00 → $29.00	48%

The case for and against

Updated May 8, 2025

Bull case

Bilibili demonstrated robust performance, achieving a net revenue increase of 26% year-over-year, which surpassed consensus estimates by RMB170 million, indicating effective financial management and a positive market reception. The healthy growth in daily active users (DAU) by 4.1% year-over-year, coupled with a 6% increase in time spent on the platform, underlines the company's ability to attract and engage a diverse audience. Furthermore, significant growth in performance-based advertising by approximately 50% year-over-year and an impressive 85% increase in gaming revenue suggest Bilibili's strategic initiatives are successfully enhancing its monetization potential and market share despite macroeconomic challenges.

Bear case

Bilibili's financial performance has shown inconsistencies, with non-GAAP earnings per ADS fluctuating between RMB 0.57 and RMB 1.07 over successive periods, despite exceeding consensus expectations. The company's value-added services (VAS), while indicating growth of 8% and 5% in different periods, are countered by a significant decline of 16% and 2% in other services, raising concerns about overall revenue stability. Furthermore, the under-monetization of Bilibili’s advertising ecosystem suggests potential revenue limitations, casting a shadow on the platform's financial outlook amidst its broadened content strategy.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.