Bumble

BMBL · NASDAQ

$5.95−$0.01 (−0.17%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $5.96

BMBL analyst rating

HoldConsensus of 14 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold13
Underperform1
Sell0

12-month price target · 13 analysts

Average $3.79 (−36.3% downside)

Low: $3.03
Now: $5.95
High: $5.25

Upgrades and downgrades

The latest rating actions, newest first

BMBL analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Oct 14, 2026	Maintains	Neutral	$3.00 → $6.05	59%
UBS	Aug 12, 2026	Maintains	Neutral	$4.50 → $3.00	59%
RBC Capital	Aug 7, 2026	Maintains	Sector Perform	$5.00 → $4.00	54%
Wells Fargo	Aug 7, 2026	Maintains	Equal-Weight	$5.00 → $4.00	55%
Susquehanna	Aug 7, 2026	Maintains	Neutral	$3.50 → $3.00	57%
Goldman Sachs	Aug 6, 2026	Maintains	Neutral	$5.00 → $3.50	33%
Citigroup	May 26, 2026	Maintains	Neutral	$3.90 → $3.60	56%
UBS	May 6, 2026	Maintains	Neutral	$4.00 → $4.50	63%
RBC Capital	May 6, 2026	Maintains	Sector Perform	$5.00	54%
TD Cowen	Mar 12, 2026	Maintains	Hold	$5.00	55%

The case for and against

Updated Oct 18, 2026

Bull case

Bumble is supported by a meaningful turnaround in product quality and engagement, with the member quality reset improving trust by removing bots, spammers, and low-quality profiles while management says the member base has “dramatically improved.” Although Bumble app revenue declined 15% y/y in 2Q26 and paying users fell 17% y/y to 2.1M, ARPPU increased 3% y/y to $27.55, and early tests of new chat flows, recommendation changes, and broader product enhancements are already driving higher match and mutual chat rates. The bull case is further reinforced by a large underpenetrated online dating market, a differentiated women-first model that attracts higher-intent payers, and a tech rebuild that should enable faster iteration, stronger personalization, and eventual margin support through more efficient marketing investment.

Bear case

Bumble is facing a deteriorating fundamental backdrop as Badoo and other apps revenue fell 17% y/y to $39M in 2Q26, missing expectations, while paying users declined 15% y/y and ARPPU slipped to $11.21, signaling weakening engagement and monetization. Management’s Tech Stack 2.0 delay, caused by the complexity of migrating massive data to cloud infrastructure and even breaking partner services, underscores execution risk and suggests the business is consuming resources just to maintain its platform. With lower paying subs, slowing revenue growth, stalled ARPU expansion, and rising S&M and product investment pressuring EBITDA, the stock faces multiple compression amid intense competition and possible higher churn.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.