Open an account

Betterware de Mexico SAPI de CV

BWMX · NYSE

$15.59−$0.39 (−2.44%)TodayMarket closed ·
Prev close $15.98

BWMX analyst rating

BuyConsensus of 2 analysts over the last 12 months. 100% rate it a buy.
  • Strong buy0
  • Buy2
  • Hold0
  • Underperform0
  • Sell0

12-month price target · 5 analysts

Average $29.58 (+89.7% upside)

Low
$26.26
Now
$15.59
High
$32.55

Upgrades and downgrades

The latest rating actions, newest first

BWMX analyst upgrades, downgrades and rating actions
FirmDateActionRating
Small Cap Consumer ResearchJun 9, 2026MaintainsBuy
Small Cap Consumer ResearchApr 24, 2026MaintainsBuy
Small Cap Consumer ResearchApr 16, 2026MaintainsBuy
Small Cap Consumer ResearchApr 1, 2026MaintainsBuy
Freedom BrokerMar 12, 2026MaintainsBuy
Small Cap Consumer ResearchMar 4, 2026MaintainsBuy
Small Cap Consumer ResearchFeb 27, 2026MaintainsBuy
Small Cap Consumer ResearchFeb 19, 2026MaintainsBuy
Small Cap Consumer ResearchJan 20, 2026MaintainsBuy
Small Cap Consumer ResearchJan 6, 2026MaintainsBuy

The case for and against

Updated Oct 14, 2026

Bull case

Betterware de Mexico SAPI is supported by a compelling strategic and financial setup, as the $250 million Tupperware LatAm acquisition was completed at less than 1.0X 2025 revenue and 3.1X EBITDA, implying immediate accretion and pro forma 2025 EPS of $0.65 (MXN 12.45). The deal also adds Brazil, preserves a highly recognized Latin American brand, brings two production facilities, and expands a platform that already showed 2025 EBITDA margins of 30% and pro forma leverage of 1.9X. Beyond the acquisition, Betterware’s core businesses are stabilizing, with 1Q26 Betterware sales up 2.6%, Associates up 5.5%, and JAFRA still a #2 Mexican direct seller of cosmetics with renewed innovation, supporting a multi-year growth path.

Bear case

Betterware de Mexico SAPI is viewed negatively because its 2026 and 2027 projections were only slightly reduced despite signs that JAFRA is posting its first year-over-year revenue decline, while Tupperware LatAm revenue is still expected at MXN 5.0 billion in 2027, below 2025 levels. The recently completed acquisition adds integration complexity and higher debt exposure, even as the company continues facing intense competition from better-capitalized rivals and meaningful FX risk because suppliers are primarily paid in USD. Although Tupperware LatAm once generated over US$400 million in 2022 with EBITDA margins above 30%, the sharp sales declines in Brazil and Argentina and a 24% drop in the distribution network since 2022 suggest structural weakness rather than a clean turnaround.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.