Cracker Barrel Old Country Store

CBRL · NASDAQ

$66.69−$2.33 (−3.38%)TodayMarket closed · Oct 20, 7:47 PM ET

Prev close $69.02

CBRL analyst rating

HoldConsensus of 8 analysts over the last 12 months. 38% rate it a buy.

Strong buy0
Buy3
Hold3
Underperform1
Sell1

12-month price target · 9 analysts

Average $51.73 (−22.4% downside)

Low: $44.44
Now: $66.69
High: $63.00

Upgrades and downgrades

The latest rating actions, newest first

CBRL analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Sep 25, 2026	Maintains	Sell	$42.00 → $44.00	57%
UBS	Sep 21, 2026	Maintains	Neutral	$37.00 → $46.00	47%
Wells Fargo	Jul 22, 2026	Maintains	Overweight	$50.00 → $60.00	56%
Citigroup	Jul 21, 2026	Maintains	Sell	$34.00 → $42.00	57%
Argus Research	Jun 11, 2026	Maintains	Buy	$40.00 → $60.00	75%
UBS	Jun 10, 2026	Maintains	Neutral	$31.00 → $37.00	47%
Citigroup	Jun 10, 2026	Maintains	Sell	$28.00 → $34.00	57%
Wells Fargo	Jun 10, 2026	Upgrade	Equal-Weight → Overweight	$35.00 → $50.00	56%
B of A Securities	Jun 5, 2026	Maintains	Underperform	$31.00 → $34.00	49%
Freedom Broker	Apr 6, 2026	Initiates	Hold	$30.00	60%

The case for and against

Updated Jun 2, 2026

Bull case

Cracker Barrel Old is a well-established, full-service restaurant and retail company with a unique concept that combines food and gift shop offerings. The company has recently seen an improvement in underlying demand trends, which is expected to continue as a result of efforts to improve the guest experience, a strong innovation pipeline, and continued traction with loyalty programs. Additionally, the company has made strategic investments in labor and G&A restructuring, which will contribute to a strong margin recovery in the next fiscal year. However, downside risks include the company's exposure to lower income consumers, potential pricing misses, and sensitivity to economic conditions for non-local travelers. Overall, the positive outlook for Cracker Barrel Old is supported by its strong brand, unique concept, and potential for margin recovery in the coming years.

Bear case

Cracker Barrel Old is facing significant struggles, with declining restaurant and retail same-store sales, lower restaurant-level margins, and high incentive expenses driving down EBITDA. Though there have been some improvements in traffic, it is still down 11% year-to-date, mainly due to the negative impact of the logo change controversy in August 2020. The company's financials are expected to continue facing pressure, but with a strong brand and real estate positioning, they may be able to recover in the long-term, if they can successfully execute their menu innovation and service improvement plans.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.