Costco Wholesale

COST · NASDAQ

$994.61−$0.92 (−0.09%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $995.53

COST analyst rating

BuyConsensus of 25 analysts over the last 12 months. 76% rate it a buy.

Strong buy0
Buy19
Hold5
Underperform0
Sell1

12-month price target · 38 analysts

Average $1,080.84 (+8.7% upside)

Low: $768.83
Now: $994.61
High: $1,380.75

Upgrades and downgrades

The latest rating actions, newest first

COST analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Tigress Financial	Oct 15, 2026	Maintains	Buy	$1,065.00 → $1,250.00	56%
RBC Capital	Oct 9, 2026	Maintains	Sector Perform	$1,000.00	54%
Deutsche Bank	Sep 28, 2026	Maintains	Buy	$1,091.00 → $1,079.00	58%
Argus Research	Sep 28, 2026	Maintains	Buy	$1,230.00	55%
Freedom Broker	Sep 25, 2026	Maintains	Buy	$1,030.00 → $1,010.00	44%
Raymond James	Sep 25, 2026	Maintains	Outperform	$1,100.00 → $1,050.00	61%
Roth Capital	Sep 25, 2026	Maintains	Sell	$781.00	42%
JP Morgan	Sep 25, 2026	Maintains	Overweight	$1,100.00 → $1,015.00	64%
Truist Securities	Sep 25, 2026	Maintains	Hold	$1,011.00 → $955.00	62%
DA Davidson	Sep 25, 2026	Maintains	Neutral	$1,000.00 → $1,040.00	62%

The case for and against

Updated Oct 14, 2026

Bull case

Costco Wholesale is well positioned for continued fundamental strength because its membership model still delivers elite renewal rates of 92.3% in the U.S. and Canada and 89.8% worldwide, supported by a reputation for quality goods at consistently low prices. Its scale remains a major advantage, with roughly 940 warehouses, 84 million-plus members, and fiscal 2025 revenue driven by defensible everyday categories such as grocery at about 55% and general merchandise at about 25%, while e-commerce has grown to about 10% of sales from roughly 4% in 2019. Incremental growth from triple-digit AI-search traffic, delivery partnerships that preserve margins and reduce congestion, and a plan to open about 30 new warehouses per year further reinforce a durable outlook.

Bear case

Costco Wholesale is facing a negative outlook because slowing member-add growth, softer traffic, and renewal rates that have only stabilized below prior highs suggest its membership engine is maturing just as U.S. market saturation increases and new warehouses cannibalize sign-ups. Its premium valuation appears vulnerable at about 27x EV/NTM EBITDA versus a 10-year average of 20x, especially if food retail turns disinflationary, tariffs re-emerge, or competitive pressure from Amazon and Walmart erodes online share and margins. Although fiscal 2025 revenue is supported by groceries at 55% and general merchandise at 25%, these categories remain exposed to margin compression, while the large Scope 3 emissions gap adds longer-term execution risk.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.