Cricut

Cricut, Inc., distributes scrap book, craft and home decor items. The company is headquartered in South Jordan, Utah and currently employs 700 full-time employees. The company went IPO on 2021-03-25. The firm has designed and built an ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing it to introduce new products as well as continuously update the existing physical and digital products. Its segments include Platform and Products. Its Circuit platform centers around its cloud-based application, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. Cricut hardware and design software work together as a connected platform for consumers to perform do-it-yourself (DIY) projects quickly and easily. These products include a flagship line of smart cutting machines such as the Cricut Maker family, the Cricut Explore family, and Cricut Joy family, accompanied by other tools like Cricut EasyPress, the Infusible Ink system, and a diverse collection of materials.