Crocs

CROX · NASDAQ

$121.37+$1.19 (+0.99%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $120.18

CROX analyst rating

HoldConsensus of 12 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy6
Hold5
Underperform0
Sell1

12-month price target · 16 analysts

Average $139.79 (+15.2% upside)

Low: $95.95
Now: $121.37
High: $171.15

Upgrades and downgrades

The latest rating actions, newest first

CROX analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Barclays	Oct 15, 2026	Upgrade	Equal-Weight → Overweight	$118.00 → $139.00	55%
UBS	Jul 31, 2026	Maintains	Neutral	$107.00 → $120.00	50%
Barclays	Jul 31, 2026	Maintains	Equal-Weight	$110.00 → $118.00	55%
B of A Securities	Jul 23, 2026	Maintains	Buy	$145.00 → $160.00	66%
Seaport Global	Jul 20, 2026	Maintains	Buy	$135.00 → $160.00	55%
Piper Sandler	Jun 26, 2026	Upgrade	Neutral → Overweight	$95.00 → $150.00	49%
Stifel	Jun 15, 2026	Maintains	Hold	$105.00 → $125.00	30%
Baird	Jun 8, 2026	Upgrade	Neutral → Outperform	$115.00 → $150.00	49%
B of A Securities	Jun 4, 2026	Maintains	Buy	$125.00 → $145.00	66%
UBS	May 1, 2026	Maintains	Neutral	$97.00 → $107.00	50%

The case for and against

Updated Oct 7, 2026

Bull case

Crocs is supported by improving fundamentals at its core Crocs North America business, where DTC transaction trends and Google search data have strengthened and wholesale inventory appears lean enough to support a restocking cycle. The company also has multiple brand-specific growth drivers, including strong Spring/Summer demand for sandals, innovation in clogs such as Echo 2, and collaborations that are broadening the product mix beyond the core clog, while strong international Crocs demand and manageable tariff risk add further resilience. Sentiment could improve materially if HeyDude returns to growth as management expects in 2H, especially given easier wholesale comps, rising social media following, and a pullback in discounting that should aid margins and free cash flow.

Bear case

Crocs is facing a fundamentally fragile setup as its core North America Crocs brand may continue to decline after years of exceptional growth, while the HEYDUDE turnaround has not yet shown clear evidence of success and could keep dragging on revenue. Last year already featured Crocs North America down 7%, Hey Dude down 13%, and 330 basis points of EBIT margin erosion, underscoring how quickly operating leverage can reverse when sales slow. With management implying Q1 down about 10% and EBIT margin down about 230 basis points, elevated promotions, competitive pressure, and investment spending create a credible path for further earnings downside.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.