BRP

DOO · TORONTO

$58.12−$0.42 (−0.72%)TodayMarket closed · Oct 23, 7:30 PM ET

Prev close $58.54

DOO analyst rating

BuyConsensus of 3 analysts over the last 12 months. 67% rate it a buy.

Strong buy0
Buy2
Hold1
Underperform0
Sell0

12-month price target · 16 analysts

Average $73.29 (+26.1% upside)

Low: $61.80
Now: $58.12
High: $84.41

Upgrades and downgrades

The latest rating actions, newest first

DOO analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Sep 8, 2026	Maintains	Buy	$74.00 → $77.00	45%
UBS	Jun 5, 2026	Maintains	Neutral	$78.00 → $68.00	59%
Citigroup	May 29, 2026	Maintains	Buy	$75.00 → $74.00	45%
Citigroup	Apr 20, 2026	Maintains	Buy	$86.00 → $75.00	45%
RBC Capital	Apr 20, 2026	Maintains	Outperform	$124.00 → $107.00	53%
UBS	Apr 9, 2026	Maintains	Neutral	$75.00 → $78.00	59%
Citigroup	Mar 30, 2026	Maintains	Buy	$87.00 → $86.00	45%
UBS	Jan 9, 2026	Maintains	Neutral	$70.00 → $75.00	59%

The case for and against

Updated Oct 21, 2026

Bull case

BRP is benefiting from strong execution and improving industry fundamentals, with Q1 revenue of $2,392 million (+29.5% YoY), normalized EBITDA of $334.4 million (+66.5% YoY), and normalized diluted EPS of $1.83, all ahead of consensus. Share gains are accelerating in ORV and premium models, retail demand remains solid in utility channels, inventory is approaching near-optimal levels, and spring 2027 pre-orders for Ski-Doo and Lynx are +50% YoY, supporting confidence in future growth. Despite tariff pressure, management’s mitigation actions, a favorable promotional backdrop, a balance sheet at 1.4x leverage, and expected FCF above $600 million with ongoing buybacks suggest resilient earnings power and attractive capital returns.

Bear case

BRP is facing a deteriorating fundamental backdrop as tariffs have pressured gross margins by 740bp y/y, while management now expects net tariff exposure of $200mm this year and $225mm annualized in 2027, with S338 alone a ~$60mm-$65mm headwind next year. Even after some mitigation, F27 guidance implies sales of $9.125b-$9.325b and Adjusted EBITDA of $925MM-$975MM, down 12%-16% y/y, while Normalized Diluted EPS of $3.00-$3.50 trails consensus and reflects meaningful margin compression from inflation, mix, and commodity headwinds. The outlook is further weakened by BRP’s cyclical demand exposure, with about 72% of revenue tied to North America, plus weather sensitivity, social acceptability risk, and a concentrated dual-share structure that can limit governance flexibility.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.