Viant Technology

DSP · NASDAQ

$13.45+$0.65 (+5.08%)TodayMarket closed · Oct 20, 4:53 PM ET

Prev close $12.80

DSP analyst rating

BuyConsensus of 7 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy7
Hold0
Underperform0
Sell0

12-month price target · 12 analysts

Average $19.89 (+47.9% upside)

Low: $17.17
Now: $13.45
High: $25.20

Upgrades and downgrades

The latest rating actions, newest first

DSP analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Aug 11, 2026	Maintains	Buy	$17.00 → $19.00	70%
DA Davidson	Aug 11, 2026	Maintains	Buy	$16.50 → $17.50	40%
Citizens	Aug 11, 2026	Maintains	Market Outperform	$16.00 → $17.00	0%
Rosenblatt	Aug 11, 2026	Maintains	Buy	$20.00 → $24.00	64%
DA Davidson	May 12, 2026	Maintains	Buy	$16.00 → $16.50	40%
B. Riley Securities	May 12, 2026	Maintains	Buy	$17.00 → $18.00	49%
DA Davidson	Apr 16, 2026	Maintains	Buy	$15.50 → $16.00	40%
Rosenblatt	Apr 16, 2026	Maintains	Buy	$20.00	64%
B. Riley Securities	Mar 12, 2026	Maintains	Buy	$16.50 → $17.00	49%
Rosenblatt	Mar 12, 2026	Maintains	Buy	$20.00	64%

The case for and against

Updated Oct 14, 2026

Bull case

Viant Technology is supported by a powerful mix of secular CTV budget migration and company-specific product differentiation, with Household ID, IRIS_ID, TVision, Direct Access, and Outcomes strengthening targeting, measurement, and performance outcomes. Financial execution has also been strong, as 2Q’26 contribution ex-TAC rose 24.5% Y/Y to $60.2M and adjusted EBITDA increased 26% Y/Y to $14.2M, while 3Q guidance implies about 25% growth and EBITDA above consensus. With the largest pipeline in company history, share gains from industry disruption, and management expecting revenue and contribution ex-TAC growth to outpace opex through 2026 and beyond, the fundamental setup remains favorable.

Bear case

Viant Technology is facing a difficult competitive and macro backdrop, with DSP budgets pressured by tariff-related uncertainty, intensifying competition from Google, The Trade Desk, Amazon, and other walled gardens, and the risk that AI search could shrink open-internet inventory. Its 3Q’26 guide points to CexT of $65.0M-$67.0M and adjusted EBITDA of $18.5M-$19.5M, but the business still shows only modest margin leverage while revenue recognition distortions and onboarding variability can obscure underlying demand quality. The company also faces execution risk from its AI-powered feature rollout and TVision integration, while non-exclusive customer relationships, privacy-driven targeting headwinds, and a potentially smaller-than-expected CTV TAM limit the durability of growth.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.