elf Beauty

e.l.f.Beauty, Inc. is a holding company, which engages in the provision of inclusive, accessible, clean, vegan and cruelty free cosmetics and skin care products. The company is headquartered in Oakland, California and currently employs 633 full-time employees. The company went IPO on 2016-09-22. Beauty, Inc. is a multi-brand beauty company. The firm offers inclusive, accessible, clean, vegan, and cruelty-free cosmetics and skincare products. The firm's family of brands includes e.l.f. Cosmetics, e.l.f. SKIN, Naturium, Well People, Keys Soulcare, and rhode. Its e.l.f. SKIN is an ingredient-focused, dermatologist-developed formulas for every eye, lip and face. The firm operates across beauty categories including eye, lip, and face makeup, beauty tools and accessories, and skincare products. Its color cosmetics and skin care products are broadly sold through food, drug, and mass channels, as well as through department stores and direct and specialty channels. The firm sells its products with retailers in the United States, as well as internationally. The company also sells its products online through its own direct e-commerce channels, as well as through other e-commerce Websites.