Firstcash Holdings

FCFS · NASDAQ

$214.78−$0.14 (−0.07%)TodayMarket closed · Oct 20, 4:10 PM ET

Prev close $214.92

FCFS analyst rating

BuyConsensus of 4 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy4
Hold0
Underperform0
Sell0

12-month price target · 6 analysts

Average $254.24 (+18.4% upside)

Low: $242.40
Now: $214.78
High: $267.75

Upgrades and downgrades

The latest rating actions, newest first

FCFS analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Canaccord Genuity	Oct 15, 2026	Maintains	Buy	$252.00 → $265.00	49%
TD Cowen	Oct 6, 2026	Maintains	Buy	$240.00 → $242.00	51%
Stephens & Co.	Oct 1, 2026	Maintains	Overweight	$250.00	59%
Loop Capital	Aug 10, 2026	Upgrade	Hold → Buy	$255.00	53%
TD Cowen	Jul 7, 2026	Maintains	Buy	$235.00 → $240.00	51%
TD Cowen	Apr 24, 2026	Maintains	Buy	$205.00 → $235.00	51%
Canaccord Genuity	Apr 24, 2026	Maintains	Buy	$242.00 → $252.00	49%
Canaccord Genuity	Mar 20, 2026	Maintains	Buy	$217.00 → $240.00	49%
Canaccord Genuity	Dec 8, 2025	Maintains	Buy	$205.00	49%
Canaccord Genuity	Oct 31, 2025	Maintains	Buy	$200.00 → $205.00	49%

The case for and against

Updated May 26, 2026

Bull case

FirstCash Holdings is poised for growth due to its strategic acquisitions in both the UK and Latin America, as well as its focus on expanding its retail pawn store presence in the U.S. Despite potential competition from online retailers and regulatory challenges, the company's success in diversifying its business lines and geographic reach makes it a strong investment opportunity. However, investors should keep an eye on changing gold prices and foreign exchange rates, as they could impact profitability for both FirstCash Holdings and its competitor EZCORP.

Bear case

FirstCash Holdings is facing challenges in its pawn business with lower redemption rates for electronics and rising gas prices impacting consumer spending power. While the management remains optimistic about growth opportunities and success in the UK market, recent events in Iran have caused fluctuations in oil prices and ocean freight capacity, affecting the company's operations. Despite these challenges, FirstCash Holdings is actively investing in its Retail POS Payment Solutions segment and expanding into Europe, however, they face competition in both their pawn and short-term lending business.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.