1-800-Flowers.Com

FLWS · NASDAQ

$2.69+$0.00 (+0.00%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $2.69

FLWS analyst rating

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The case for and against

Updated Jul 17, 2025

Bull case

1-800-Flowers.com Inc. is poised for a positive outlook due to the anticipated gross margin expansion driven primarily by the "Work Smarter" program, which focuses on cost savings rather than relying solely on commodity cost declines. The company's wholesale sales have shown recovery, and the implementation of a win-back program for dissatisfied customers is expected to enhance customer loyalty and sales performance. Additionally, ongoing cost reduction initiatives and potential efficiencies from increased automation in distribution centers position the company to achieve improved margins and regain top-line growth moving forward.

Bear case

1-800-Flowers.com Inc. reported a 5.7% decline in sales for F2Q25, totaling $776 million, which fell significantly short of the consensus estimate of $803 million. The company's performance was adversely affected by a highly promotional environment and disappointing corporate gifting sales, indicating challenges in the Consumer Floral and Gifts segment. Furthermore, operational difficulties, specifically related to a newly implemented order management system, led to an approximate $20 million impact on sales, further compounding the negative outlook for the company's financial stability and growth potential.

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