Fox Factory Holding

FOXF · NASDAQ

$15.19+$0.40 (+2.70%)TodayMarket closed · Oct 20, 5:21 PM ET

Prev close $14.79

FOXF analyst rating

HoldConsensus of 3 analysts over the last 12 months. 0% rate it a buy.

Strong buy0
Buy0
Hold2
Underperform1
Sell0

12-month price target · 8 analysts

Average $22.27 (+46.6% upside)

Low: $20.20
Now: $15.19
High: $27.30

Upgrades and downgrades

The latest rating actions, newest first

FOXF analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
B. Riley Securities	Oct 20, 2026	Maintains	Neutral	$20.00 → $16.00	34%
B of A Securities	Jun 30, 2026	Downgrade	Neutral → Underperform	$24.00 → $20.00	59%
Roth Capital	Jan 6, 2026	Maintains	Neutral	$21.00 → $19.00	49%

The case for and against

Updated Oct 31, 2025

Bull case

Fox Factory Holding Corp demonstrates a positive financial outlook driven by reduced dealer inventory levels, which are approximately 25%-30% lower year-over-year, and enhanced quality from key suppliers. Additionally, the company is expanding its dealer base while introducing a tiered-pricing strategy that addresses affordability, contributing to the stabilization of its bike business. Management's expectation for Marucci to achieve over 10% revenue growth in 2025, supported by new product relationships and international expansion, further reinforces the company's growth potential and market position.

Bear case

Fox Factory Holding Corp faces significant challenges that could negatively impact its financial performance, including its inability to effectively broaden its product line and customer base, which may hinder growth objectives. Additionally, adverse weather conditions and fluctuations in consumer spending can materially affect annual sales and profitability, raising concerns about the company’s resilience in varying economic climates. Moreover, the potential loss of its spec status poses a considerable risk, as it could lead to detrimental effects on the company's financial outcomes.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.