Hyatt Hotels

H · NYSE

$176.15+$4.20 (+2.44%)TodayMarket closed · Oct 20, 6:30 PM ET

Prev close $171.95

H analyst rating

BuyConsensus of 16 analysts over the last 12 months. 69% rate it a buy.

Strong buy0
Buy11
Hold5
Underperform0
Sell0

12-month price target · 27 analysts

Average $198.08 (+12.5% upside)

Low: $166.65
Now: $176.15
High: $232.05

Upgrades and downgrades

The latest rating actions, newest first

H analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Oct 19, 2026	Maintains	Equal-Weight	$184.00 → $189.00	33%
Barclays	Oct 16, 2026	Maintains	Overweight	$201.00 → $202.00	46%
Freedom Broker	Oct 14, 2026	Initiates	Buy	$192.00	67%
Susquehanna	Oct 13, 2026	Maintains	Neutral	$185.00 → $180.00	66%
Morgan Stanley	Oct 12, 2026	Maintains	Overweight	$209.00 → $211.00	58%
Mizuho	Oct 8, 2026	Maintains	Outperform	$221.00 → $222.00	38%
Truist Securities	Sep 10, 2026	Maintains	Buy	$187.00 → $198.00	53%
Wolfe Research	Sep 2, 2026	Initiates	Outperform	$203.00	53%
Morgan Stanley	Aug 18, 2026	Maintains	Overweight	$218.00 → $209.00	58%
Susquehanna	Aug 11, 2026	Maintains	Neutral	$180.00 → $185.00	66%

The case for and against

Updated Oct 14, 2026

Bull case

Hyatt Hotels is well positioned for fundamental improvement because it has become more asset-light while executing effectively on both divestitures and acquisitions, including Two Roads Hospitality in 2018 and Apple Leisure Group in 2021. Its portfolio is diversified across about 35 upscale luxury brands, with 98% of rooms managed and franchised and only 2% owned, supporting higher capital efficiency and more scalable earnings. The positive outlook is also reinforced by broad geographic exposure, with 45% of rooms in the US, 31% in the rest of the world, and 24% in Asia-Pacific, which should help sustain growth across multiple demand channels.

Bear case

Hyatt Hotels is viewed negatively because its fee-driven model still faces meaningful execution risk after acquisitions such as Two Roads Hospitality in 2018 and Apple Leisure Group in 2021, while management itself guided 3Q EBITDA of about $275-280 million, below the $306 million consensus and implying a steep 4Q rebound is needed to hit the low end of the 2026 EBITDA range of $1.155-1.205 billion. Although 2Q26 EBITDA of $297 million beat estimates by 2% and systemwide RevPAR rose 5.9%, the company still lowered the growth outlook only modestly to 3.5-4.5% for 2026, which suggests decelerating momentum and limited room for error. The business remains exposed to macro and regional volatility with 45% of rooms in the US, 31% in the rest of the world, and 24% in Asia-Pacific, while the 14.1% FFO/debt ratio is above the 11.0% downgrade threshold but is expected to deteriorate, reinforcing caution on credit quality.

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