Holley

HLLY · NYSE

$2.52+$0.03 (+1.20%)TodayMarket closed · Oct 20, 6:30 PM ET

Prev close $2.49

HLLY analyst rating

BuyConsensus of 6 analysts over the last 12 months. 67% rate it a buy.

Strong buy0
Buy4
Hold2
Underperform0
Sell0

12-month price target · 9 analysts

Average $4.67 (+85.3% upside)

Low: $3.54
Now: $2.52
High: $7.35

Upgrades and downgrades

The latest rating actions, newest first

HLLY analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Freedom Broker	Aug 13, 2026	Downgrade	Buy → Hold	$3.80	67%
Freedom Broker	Jul 8, 2026	Initiates	Buy	$3.80	67%
Canaccord Genuity	Jun 29, 2026	Maintains	Buy	$7.00	49%
Benchmark	May 8, 2026	Maintains	Buy	$4.50 → $4.00	27%
Canaccord Genuity	May 7, 2026	Maintains	Buy	$8.00 → $7.00	49%
Telsey Advisory Group	Mar 5, 2026	Maintains	Outperform	$5.00	51%
Telsey Advisory Group	Feb 24, 2026	Maintains	Outperform	$5.00	51%
Canaccord Genuity	Feb 18, 2026	Maintains	Buy	$7.00 → $8.00	49%
DA Davidson	Nov 10, 2025	Maintains	Neutral	$3.00 → $4.50	62%
Canaccord Genuity	Nov 10, 2025	Maintains	Buy	$6.00 → $7.00	49%

The case for and against

Updated Aug 25, 2026

Bull case

Holley is a promising company in the automotive aftermarket industry, with customers and dealers praising the quality and support of their products. Despite concerns about their MAP policy and potential risks, the company has shown steady sales and is expanding into new markets such as Mexico. Their transformation and focus on digital merchandising and international expansion has resulted in growth in sales and a BUY rating from analysts, though their 12-month price target is $2 lower than current market price.

Bear case

Holley is facing several headwinds that are impacting its financial performance and growth potential. These include the recent tariff-driven price increases, which have caused concern among dealers and resellers and could impact sales. In addition, the company's focus on classic cars and carburetors may be limiting its growth opportunities in other segments such as Euro and Import. Furthermore, the increase in gas prices and struggles with consumer credit could also impact the demand for Holley's products. While the company is taking steps to reduce inventory and improve its supply chain, it is still facing challenges in managing its operations, which could impact its financials in the future.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.