Hilton Worldwide Holdings

HLT · NYSE

$359.29+$13.25 (+3.83%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $346.04

HLT analyst rating

BuyConsensus of 16 analysts over the last 12 months. 63% rate it a buy.

Strong buy0
Buy10
Hold6
Underperform0
Sell0

12-month price target · 29 analysts

Average $357.05 (−0.6% downside)

Low: $275.05
Now: $359.29
High: $413.70

Upgrades and downgrades

The latest rating actions, newest first

HLT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Wells Fargo	Oct 19, 2026	Maintains	Overweight	$382.00 → $383.00	33%
Evercore ISI Group	Oct 19, 2026	Maintains	Outperform	$370.00 → $375.00	44%
Barclays	Oct 16, 2026	Maintains	Overweight	$368.00 → $384.00	46%
Freedom Broker	Oct 14, 2026	Initiates	Buy	$359.00	67%
Morgan Stanley	Oct 12, 2026	Maintains	Overweight	$332.00 → $336.00	58%
Truist Securities	Sep 10, 2026	Maintains	Hold	$312.00 → $316.00	53%
Wolfe Research	Sep 2, 2026	Initiates	Peer Perform	—	53%
CICC	Aug 12, 2026	Initiates	Outperform	—	—
Susquehanna	Aug 11, 2026	Maintains	Neutral	$353.00 → $345.00	66%
Wells Fargo	Jul 30, 2026	Maintains	Overweight	$379.00 → $382.00	33%

The case for and against

Updated Aug 4, 2026

Bull case

Hilton Worldwide Holdings is a promising stock in the hospitality industry, with 27 well-established brands and a strong portfolio of managed and franchised properties. Despite guidance being tempered due to potential geopolitical risks, the company is expected to outperform industry expectations for RevPAR growth in 2026. With a consistent track record of beating EBITDA estimates and reducing share count, as well as a strong pipeline for future growth, Hilton has the potential for continued success in the growing hospitality market. Our analysis suggests a price target of $307, supported by a blended multiple of 18.9x our 2027 adjusted EBITDA estimate.

Bear case

Hilton Worldwide Holdings is facing intense competition in the hospitality industry as it continues to expand its portfolio of brands through partnerships and acquisitions, potentially diluting its brand image and market share. Additionally, the company's above-average trading multiple and reliance on the Americas for a majority of its adjusted EBITDA pose a risk to future growth and profitability. While the company has shown resilience in weathering the COVID-19 pandemic, the uncertainty of the global economic recovery and the potential for a resurgence of the virus make Hilton Worldwide Holdings a risky investment at this time.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.