Immersion

IMMR · NASDAQ

$7.16+$0.08 (+1.13%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $7.08

IMMR analyst rating

BuyConsensus of 1 analyst over the last 12 months. 100% rate it a buy.

Strong buy0
Buy1
Hold0
Underperform0
Sell0

12-month price target · 3 analysts

Average $13.77 (+92.3% upside)

Low: $13.64
Now: $7.16
High: $14.18

Upgrades and downgrades

The latest rating actions, newest first

IMMR analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
BWS Financial	Jul 28, 2026	Maintains	Buy	$13.50	56%

The case for and against

Updated Jul 24, 2025

Bull case

Immersion Corp has demonstrated robust financial health with a notable increase in book value alongside a growing cash balance, despite engaging in share repurchase activities. The company has capitalized on its haptic technology through a newly disclosed automotive license, resulting in a year-over-year increase in fixed license revenue. The financial outlook remains positive, particularly as haptic technology continues to enhance user experiences across mobile, gaming, and automotive sectors, positioning Immersion for potential growth as market conditions improve.

Bear case

Immersion Corp experienced a decline in revenue, reporting $8.4 million, which fell short of expectations that were set at $9.5 million, highlighting challenges in its key markets of mobile phones, automotive, and video games. The tough business environment in these sectors suggests underlying weaknesses that could hinder future revenue growth and profitability. Such factors may negatively impact investor sentiment and confidence in the company’s financial outlook.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.