JD.com

JD · HONG

$25.36−$0.32 (−1.25%)TodayMarket closed · Oct 23, 7:55 PM ET

Prev close $25.68

JD analyst rating

BuyConsensus of 8 analysts over the last 12 months. 75% rate it a buy.

Strong buy0
Buy6
Hold2
Underperform0
Sell0

12-month price target · 23 analysts

Average $34.50 (+36.1% upside)

Low: $9.84
Now: $25.36
High: $51.72

Upgrades and downgrades

The latest rating actions, newest first

JD analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Barclays	Oct 14, 2026	Maintains	Overweight	$41.00 → $38.00	43%
B of A Securities	Oct 13, 2026	Maintains	Buy	$38.00 → $37.00	33%
Susquehanna	Aug 17, 2026	Maintains	Neutral	$35.00 → $30.00	57%
Barclays	Jul 15, 2026	Maintains	Overweight	$43.00 → $41.00	43%
Daiwa Capital	Jun 24, 2026	Downgrade	Buy → Hold	—	50%
Daiwa Capital	Jun 23, 2026	Downgrade	Buy → Hold	—	50%
Susquehanna	May 14, 2026	Maintains	Neutral	$30.00 → $35.00	57%
Barclays	May 14, 2026	Maintains	Overweight	$41.00 → $43.00	43%
Bernstein	May 13, 2026	Maintains	Outperform	$36.00 → $40.00	29%
Benchmark	May 13, 2026	Maintains	Buy	$38.00 → $42.00	48%

The case for and against

Updated Oct 31, 2025

Bull case

JD.com demonstrates strong performance with a net revenue of RMB 301 billion, marking a significant year-over-year increase of 15.8%, which exceeded consensus expectations by RMB 11 billion. The company has shown marked improvements in user growth and engagement, particularly within its supermarket sector, which is driving consistent growth. Future revenue projections for FY25 and FY26 have been revised upward, predicting revenues of RMB 1,290 billion (+11.6% y/y) and RMB 1,342 billion (+3.8% y/y), respectively, reflecting a positive outlook on the company’s continued expansion and market presence.

Bear case

JD.com is experiencing significant financial challenges, primarily due to high operational losses per order stemming from heavy subsidies and lower order density compared to more established competitors. The company's net profit margin forecasts for FY25 and FY26 have been revised down to 3.9% and 4.0%, respectively, indicating deteriorating profitability. Furthermore, ongoing pressure on margins, influenced by current subsidy levels and cost structures, has led to downward revisions in the company's earnings forecasts.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.