Kraft Heinz

KHC · NASDAQ

$23.83+$0.66 (+2.85%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $23.17

KHC analyst rating

HoldConsensus of 15 analysts over the last 12 months. 7% rate it a buy.

Strong buy0
Buy1
Hold10
Underperform4
Sell0

12-month price target · 19 analysts

Average $25.48 (+6.9% upside)

Low: $19.19
Now: $23.83
High: $42.23

Upgrades and downgrades

The latest rating actions, newest first

KHC analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
JP Morgan	Oct 20, 2026	Maintains	Underweight	$24.00 → $23.00	40%
Barclays	Oct 16, 2026	Maintains	Equal-Weight	$26.00 → $25.00	44%
Wells Fargo	Oct 5, 2026	Maintains	Equal-Weight	$25.00 → $23.00	57%
RBC Capital	Sep 24, 2026	Maintains	Outperform	$32.00	45%
TD Cowen	Sep 22, 2026	Maintains	Hold	$22.00	58%
RBC Capital	Sep 17, 2026	Initiates	Outperform	$32.00	45%
Evercore ISI Group	Sep 14, 2026	Maintains	In-Line	$24.00 → $23.00	45%
Barclays	Aug 7, 2026	Maintains	Equal-Weight	$25.00 → $26.00	44%
TD Cowen	Aug 6, 2026	Maintains	Hold	$20.00 → $22.00	58%
UBS	Aug 6, 2026	Maintains	Neutral	$25.00 → $27.00	62%

The case for and against

Updated Oct 17, 2026

Bull case

Kraft Heinz is supported by a powerful combination of iconic brands, global scale, and improving execution that should gradually stabilize net sales and market share. The firm’s retail base still drives around 85% of sales, but early gains from the $700M reinvestment program, more than $330M in gross efficiencies year-to-date through 2Q'26, and over 4% COGS savings for three consecutive years suggest its productivity engine can fund innovation while defending margins. With Taste Elevation gaining or holding share across 87% of revenue after renewed investment, plus growth in foodservice and Emerging Markets, the 2027 outlook looks materially better than the current market implies.

Bear case

Kraft Heinz is viewed negatively because its North American retail trends remain weak, with category growth decelerating to -0.1% and company growth to -2.9% in the L12W, while volume declined 5.4% and market share fell 15 bps. Persistent losses in core platforms like cream cheese, Lunchables, bacon, and lunch meat suggest that innovation and the $700M reinvestment plan have not yet reversed private-label pressure, pricing elasticity, or shifting consumer preferences away from processed foods. Although the company still generates about $3.4B of annualized free cash flow and covers its dividend roughly 1.8x, the outlook stays bearish because cost inflation, GLP-1-related demand risk, and structural headwinds in mature categories threaten margin durability and organic growth.

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