Kroger

KR · NYSE

$62.98−$0.07 (−0.11%)TodayMarket closed · Oct 20, 7:42 PM ET

Prev close $63.05

KR analyst rating

HoldConsensus of 10 analysts over the last 12 months. 40% rate it a buy.

Strong buy0
Buy4
Hold6
Underperform0
Sell0

12-month price target · 26 analysts

Average $69.90 (+11.0% upside)

Low: $57.57
Now: $62.98
High: $90.30

Upgrades and downgrades

The latest rating actions, newest first

KR analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Guggenheim	Sep 15, 2026	Maintains	Buy	$71.00 → $66.00	63%
Telsey Advisory Group	Sep 14, 2026	Maintains	Outperform	$78.00 → $75.00	51%
Evercore ISI Group	Sep 14, 2026	Maintains	Outperform	$75.00 → $70.00	60%
Citigroup	Sep 1, 2026	Maintains	Neutral	$61.00 → $57.00	53%
Evercore ISI Group	Aug 11, 2026	Maintains	Outperform	$78.00 → $75.00	60%
Evercore ISI Group	Jul 7, 2026	Maintains	Outperform	$80.00 → $78.00	60%
Guggenheim	Jul 2, 2026	Maintains	Buy	$71.00	63%
Citigroup	Jun 23, 2026	Maintains	Neutral	$71.00 → $61.00	53%
UBS	Jun 22, 2026	Maintains	Neutral	$70.00 → $63.00	70%
Telsey Advisory Group	Jun 22, 2026	Maintains	Outperform	$82.00 → $78.00	51%

The case for and against

Updated Oct 21, 2026

Bull case

Kroger is supported by its dominant scale as the largest pure-play U.S. supermarket operator, with roughly 2,700 stores and a defensible 38% share in Indianapolis versus Walmart’s 21%. Its positive outlook is reinforced by evidence that targeted price investments are lifting incremental volumes and comps above average, while the latest results showed total sales ahead of forecast by $209 million and FIFO EBIT beating expectations by $29 million despite weaker food volumes. Fundamentally, the company also appears well positioned to expand value through private-label and perishables, fuel strength, pharmacy scale, and disciplined self-help from procurement, e-commerce, and cost reductions, all while trading below its historical EV/EBITDA range.

Bear case

Kroger is facing a weaker fundamental setup as food volumes decelerate, with one view cutting 2026 EBIT by $95 million and 2027 by $250 million as lower comps and softer flow-through pressure brick-and-mortar earnings. While management held 2026 EBIT guidance at $5.0-5.2 billion and delivered an in-line 1Q with total sales boosted by fuel, the underlying mix remains challenged by 1.2% food volume decline, margin erosion, and SG&A growth outpacing sales. Competitive pressure from mass, club, dollar, ecommerce, and non-traditional food retailers, plus the risk that price increases cannot be passed through in a weak personal-income backdrop, supports a cautious outlook.

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