Movado Group

MOV · NYSE

$32.77−$0.02 (−0.06%)TodayMarket closed ·
Prev close $32.79

MOV analyst rating

BuyConsensus of 1 analyst over the last 12 months. 100% rate it a buy.
  • Strong buy0
  • Buy1
  • Hold0
  • Underperform0
  • Sell0

12-month price target · 3 analysts

Average $48.45 (+47.8% upside)

Low
$45.45
Now
$32.77
High
$52.50

Upgrades and downgrades

The latest rating actions, newest first

MOV analyst upgrades, downgrades and rating actions
FirmDateActionRating
BWS FinancialSep 1, 2026MaintainsBuy
BWS FinancialJul 27, 2026MaintainsBuy
BWS FinancialMay 28, 2026MaintainsBuy
BWS FinancialMar 20, 2026MaintainsBuy
BWS FinancialFeb 2, 2026MaintainsBuy
BWS FinancialNov 26, 2025MaintainsBuy

The case for and against

Updated Sep 30, 2026

Bull case

Movado Group is a strong growth story with increased sales and profitability in the last three quarters due to higher unit volume. The company's continued momentum in the holiday shopping season and successful launch of a new advertising strategy have contributed to its success. Additionally, MOV's strong portfolio of watch and jewelry brands, including licensed brands such as Calvin Klein and Coach, has been a key factor in driving sales growth.

Bear case

Movado Group is facing challenges in the watch market due to increased competition and a decrease in consumer spending on luxury goods. Additionally, the company's high reliance on its Watch and Accessory Brands segment for revenue puts it at risk for market fluctuations and decreases in demand. The company's current financial position, with a negative operating margin and decreasing revenue growth, also raises concerns about its future performance and potential for successful earnings growth.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.