New York Times

NYT · NYSE

$69.56+$1.49 (+2.19%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $68.07

NYT analyst rating

BuyConsensus of 7 analysts over the last 12 months. 57% rate it a buy.

Strong buy0
Buy4
Hold3
Underperform0
Sell0

12-month price target · 12 analysts

Average $81.06 (+16.5% upside)

Low: $63.63
Now: $69.56
High: $94.50

Upgrades and downgrades

The latest rating actions, newest first

NYT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Morgan Stanley	Oct 12, 2026	Maintains	Equal-Weight	$90.00 → $75.00	50%
Guggenheim	Sep 15, 2026	Upgrade	Neutral → Buy	$70.00 → $82.00	45%
Evercore ISI Group	Aug 6, 2026	Maintains	Outperform	$92.00 → $85.00	54%
Barclays	Aug 6, 2026	Maintains	Equal-Weight	$66.00 → $63.00	56%
B of A Securities	Jun 24, 2026	Maintains	Neutral	$87.00 → $80.00	—
JP Morgan	May 29, 2026	Maintains	Overweight	$74.00 → $82.00	69%
Barclays	May 7, 2026	Maintains	Equal-Weight	$60.00 → $66.00	56%
Guggenheim	May 7, 2026	Maintains	Neutral	$63.00 → $70.00	45%
Evercore ISI Group	May 7, 2026	Maintains	Outperform	$75.00 → $92.00	54%
B of A Securities	Apr 22, 2026	Initiates	Neutral	$84.00	—

The case for and against

Updated Oct 15, 2026

Bull case

New York Times is supported by a durable digital subscription engine, with 1Q26 revenue of $712mm and adj. operating profit of $118mm beating expectations, while digital-only ARPU rose 2.4% y/y and management/modeling points to about 1.09mm+ digital net adds. Its outlook also benefits from low-double digit digital advertising growth potential across News, Sports, Games, and Shopping, aided by first-party data, new AI-enabled products, and expanding inventory on The Athletic and Games. Financially, the company’s mid-single-digit cost discipline, double-digit AOP growth outlook for 2027 and 2028, and a debt-free balance sheet with $661mm in cash/investments support strong free cash flow and continued capital returns.

Bear case

New York Times is exposed to substantial downside from intense competition in the news business, which can pressure readership, weaken pricing power, and make it harder to retain and expand its subscriber base. Its reliance on subscriptions and advertising leaves results vulnerable to shifts in consumer tastes, evolving technology, audience fragmentation, and a worsening advertising market driven by economic conditions or digital trends. The outlook is further clouded by the risk of faster-than-expected cost escalation, pension obligations, and any negative publicity that could harm the Times brand, a key asset underpinning long-term revenue stability.

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