Playtika Holding

PLTK · NASDAQ

$2.08+$0.01 (+0.48%)TodayMarket closed · Oct 20, 7:56 PM ET

Prev close $2.07

PLTK analyst rating

HoldConsensus of 5 analysts over the last 12 months. 20% rate it a buy.

Strong buy0
Buy1
Hold4
Underperform0
Sell0

12-month price target · 13 analysts

Average $4.82 (+131.8% upside)

Low: $2.78
Now: $2.08
High: $14.70

Upgrades and downgrades

The latest rating actions, newest first

PLTK analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Oct 14, 2026	Maintains	Buy	$4.00 → $3.50	60%
Citigroup	Sep 3, 2026	Maintains	Buy	$4.50 → $4.00	60%
Roth Capital	Aug 31, 2026	Maintains	Neutral	$3.50 → $2.75	69%
Wedbush	Aug 3, 2026	Maintains	Neutral	$3.00 → $4.00	56%
Roth Capital	May 27, 2026	Maintains	Neutral	$3.00 → $3.50	69%
Goldman Sachs	Mar 2, 2026	Maintains	Neutral	$4.75 → $4.25	55%
Citigroup	Feb 20, 2026	Maintains	Buy	$7.00 → $5.50	60%
Freedom Capital Markets	Nov 3, 2025	Initiates	Hold	$3.75	79%

The case for and against

Updated Aug 14, 2025

Bull case

Playtika Holding Corp's acquisition of SuperPlay is expected to enhance its revenue significantly, with an anticipated increase of over $300 million in FY:25. The company's revenue for Q4:24 is being adjusted upwards to $646 million, coupled with a stable EBITDA estimate of $191 million, demonstrating strong financial performance. Additionally, Playtika's diverse portfolio and market leadership in social casino games, alongside emerging growth in its casual gaming segment, position the company well for continued growth in the mobile gaming sector.

Bear case

Playtika Holding Corp. faces a challenging outlook due to mixed app rankings in Q4:24, suggesting a sequential decline in its casual and social games portfolios, despite some seasonal growth. Key concerns include the company's reliance on a limited number of top-grossing games, potential regulatory risks, and increasing competition in the mobile gaming sector, which may hinder revenue growth and profitability. Additionally, the company’s 2025 revenue guidance of $2.80-2.85 billion and an EBITDA forecast of $715-740 million fall short of market expectations, indicating struggles with efficient capital conversion and underperformance relative to peers.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.