Peloton Interactive

PTON · NASDAQ

$5.45+$0.22 (+4.21%)TodayMarket closed · Oct 20, 7:58 PM ET

Prev close $5.23

PTON analyst rating

HoldConsensus of 9 analysts over the last 12 months. 44% rate it a buy.

Strong buy0
Buy4
Hold4
Underperform1
Sell0

12-month price target · 18 analysts

Average $8.22 (+50.8% upside)

Low: $4.04
Now: $5.45
High: $21.00

Upgrades and downgrades

The latest rating actions, newest first

PTON analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Morgan Stanley	Sep 8, 2026	Downgrade	Equal-Weight → Underweight	$5.00 → $4.50	40%
UBS	Sep 8, 2026	Maintains	Buy	$11.00 → $10.00	46%
Macquarie	May 8, 2026	Maintains	Outperform	$6.00 → $7.00	47%
Goldman Sachs	May 8, 2026	Maintains	Buy	$7.00 → $8.00	55%
Citigroup	Feb 12, 2026	Maintains	Neutral	$8.25 → $5.00	56%
JP Morgan	Feb 6, 2026	Maintains	Neutral	$9.00 → $6.00	68%
Truist Securities	Feb 6, 2026	Maintains	Buy	$12.00 → $9.00	63%
Macquarie	Feb 6, 2026	Maintains	Outperform	$12.00 → $6.00	47%
Telsey Advisory Group	Feb 6, 2026	Maintains	Market Perform	$8.00 → $6.00	47%
Telsey Advisory Group	Jan 29, 2026	Maintains	Market Perform	$8.00	47%

The case for and against

Updated Jul 28, 2026

Bull case

Peloton Interactive is expected to continue its strong revenue growth and achieve cost savings in the coming quarters. With a focus on expanding their subscriber base and improving their gross margin, the company's current performance and long-term outlook are positive. While there may be risks related to competition and global economic conditions, the company's strong financials and strategic actions, such as refinancing debt and seeking a new CFO, suggest a solid foundation for continued success.

Bear case

Peloton Interactive is facing challenges as it strives to establish a profitable business model, with concerns rising over its reliance on subscriptions for revenue and growing competition in the connected fitness market. The company's growth metrics highlight a strong focus on top and bottom line growth, yet its quality metrics and potential for market risks pose risks to its financial success. As Peloton looks to deploy its significant cash reserves, its elevated debt covenants and potential pre-payment penalties may limit its ability to pursue strategic initiatives, particularly in the near term.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.