Rubrik

RBRK · NYSE

$114.59+$1.18 (+1.04%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $113.41

RBRK analyst rating

BuyConsensus of 27 analysts over the last 12 months. 100% rate it a buy.

Strong buy0
Buy27
Hold0
Underperform0
Sell0

12-month price target · 30 analysts

Average $122.64 (+7.0% upside)

Low: $111.10
Now: $114.59
High: $145.95

Upgrades and downgrades

The latest rating actions, newest first

RBRK analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Baird	Sep 23, 2026	Maintains	Outperform	$130.00 → $139.00	60%
Wedbush	Sep 11, 2026	Initiates	Outperform	$90.00 → $120.00	63%
CIBC	Aug 31, 2026	Maintains	Outperformer	$115.00 → $120.00	59%
Scotiabank	Aug 28, 2026	Maintains	Sector Outperform	$114.00 → $120.00	86%
Citigroup	Aug 28, 2026	Maintains	Buy	$96.00 → $130.00	71%
Piper Sandler	Aug 28, 2026	Maintains	Overweight	$91.00 → $114.00	51%
Barclays	Aug 28, 2026	Maintains	Overweight	$110.00 → $115.00	66%
DA Davidson	Aug 28, 2026	Maintains	Buy	$90.00 → $115.00	61%
Rosenblatt	Aug 28, 2026	Maintains	Buy	$105.00 → $115.00	61%
Guggenheim	Aug 28, 2026	Maintains	Buy	$110.00 → $116.00	59%

The case for and against

Updated Oct 14, 2026

Bull case

Rubrik is viewed positively because its core subscription engine is compounding quickly, with F2Q27 net new ARR of about $96M, 33% subscription ARR growth to $1.661B, and NRR above 119%, indicating durable expansion across its installed base. Strong enterprise traction, including 3,084 customers with over $100K in subscription ARR and more than 57% growth in million-dollar customers, suggests the Rubrik Security Cloud is consolidating backup and security workflows while winning larger deals. Fundamentals are further strengthened by improving profitability, with non-GAAP operating margin rising to 7.8% from (1.4%) a year earlier, FCF of $66M, and management raising FY27 guidance across revenue and subscription ARR.

Bear case

Rubrik is viewed negatively because it faces intense competition from larger, better-capitalized vendors such as Dell and IBM that can bundle hardware and software and use aggressive pricing to defend share. Its fundamental profile is also weak because positive cash flow is not yet established and the company has consistently reported large losses, even if the trend has been improving. Beyond that, risks from macroeconomic pressure, rapid technological change, slower cloud migration, and AI/privacy regulation could delay adoption or compress growth despite management’s expectation of high 20s revenue growth and rapidly improving FCF margins.

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