Ross Stores

ROST · NASDAQ

$237.24−$1.42 (−0.59%)TodayMarket closed · Oct 20, 7:59 PM ET

Prev close $238.66

ROST analyst rating

BuyConsensus of 16 analysts over the last 12 months. 75% rate it a buy.

Strong buy0
Buy12
Hold4
Underperform0
Sell0

12-month price target · 21 analysts

Average $275.43 (+16.1% upside)

Low: $181.32
Now: $237.24
High: $325.50

Upgrades and downgrades

The latest rating actions, newest first

ROST analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Citigroup	Aug 21, 2026	Maintains	Buy	$270.00 → $290.00	53%
Jefferies	Aug 21, 2026	Maintains	Buy	$265.00 → $285.00	59%
Truist Securities	Aug 21, 2026	Maintains	Buy	$290.00 → $310.00	21%
Morgan Stanley	Aug 21, 2026	Maintains	Equal-Weight	$231.00 → $234.00	56%
JP Morgan	Aug 21, 2026	Maintains	Overweight	$262.00 → $272.00	57%
UBS	Aug 21, 2026	Maintains	Neutral	$232.00 → $239.00	50%
Barclays	Aug 21, 2026	Maintains	Overweight	$260.00 → $298.00	55%
Wells Fargo	Aug 21, 2026	Maintains	Equal-Weight	$245.00 → $248.00	54%
Bernstein	Aug 21, 2026	Maintains	Market Perform	$230.00 → $240.00	43%
Evercore ISI Group	Aug 21, 2026	Maintains	Outperform	$276.00 → $290.00	55%

The case for and against

Updated Sep 15, 2026

Bull case

Ross Stores is a leading off-price apparel and home fashion retailer with a strong track record of growth. The company has a solid strategy in place to attract new customers and increase traffic through social media efforts and improved marketing strategies. With a strong financial performance in fiscal 2025, including a 10% increase in sales and expanding margins, we believe Ross Stores is well-positioned for continued success. However, there are potential risks to consider, such as competition in the retail industry, changes in consumer demand, and potential difficulties in product sourcing. The company's disciplined store expansion and focus on strengthening its brand through marketing and customer satisfaction give us confidence in its future prospects, and we maintain a positive outlook on the stock.

Bear case

Ross Stores is currently experiencing strong momentum in both their traffic and sales, with an impressive 10% comp beat and a positive outlook for the second half of the year. However, given the choppy macro environment and the potential for increased competition in the off-price sector, there is a concern that this momentum may not be sustainable in the long term. Additionally, while their social media presence may be helping to drive growth currently, it remains to be seen if it will continue to do so in the future.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.