Rush Enterprises

RUSHA · NASDAQ

$45.86+$0.80 (+1.78%)TodayMarket closed · Oct 20, 7:30 PM ET

Prev close $45.06

RUSHA analyst rating

BuyConsensus of 3 analysts over the last 12 months. 67% rate it a buy.

Strong buy0
Buy2
Hold1
Underperform0
Sell0

12-month price target · 7 analysts

Average $60.86 (+32.7% upside)

Low: $55.55
Now: $45.86
High: $66.50

Upgrades and downgrades

The latest rating actions, newest first

RUSHA analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
UBS	Aug 25, 2026	Maintains	Neutral	$78.00 → $85.00	75%
Stephens & Co.	Jul 30, 2026	Maintains	Overweight	$90.00 → $95.00	29%
Stephens & Co.	May 19, 2026	Maintains	Overweight	$85.00	29%
Stephens & Co.	Apr 30, 2026	Maintains	Overweight	$80.00 → $85.00	29%
UBS	Apr 29, 2026	Maintains	Neutral	$73.00 → $78.00	75%
Wolfe Research	Apr 27, 2026	Initiates	Outperform	$88.00	54%
Stephens & Co.	Feb 19, 2026	Maintains	Overweight	$55.00 → $80.00	29%
UBS	Feb 18, 2026	Maintains	Neutral	$70.00 → $73.00	75%
UBS	Jan 28, 2026	Initiates	Neutral	$70.00	75%
Stephens & Co.	Nov 5, 2025	Maintains	Overweight	$60.00 → $55.00	29%

The case for and against

Updated Oct 23, 2025

Bull case

Rush Enterprises Inc. demonstrated robust financial performance, with revenue surpassing expectations across all classes due to improved revenue per unit. The company anticipates a positive outlook for 2Q class 8 sales, supported by substantial visibility in deliveries and a healthy demand among vocational and public sector customers. Furthermore, Rush Enterprises expects strong sales momentum to continue through 2025, reinforcing confidence in its operational stability and growth potential.

Bear case

Rush Enterprises Inc. reported a decline in parts and services revenue of 4.6% year-over-year, accompanied by a 6.6% drop in gross profit. Additionally, the company experienced a marginal decrease of 0.1% in unit sales compared to the previous year, signaling potential challenges in demand. Furthermore, the gross margin fell to 35.8%, representing a deterioration of 70 basis points year-over-year and 40 basis points sequentially, indicating increasing cost pressures impacting profitability.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.