SAP SE

SAP · XETRA

$228.98+$2.95 (+1.31%)TodayMarket closed · Oct 20, 7:58 PM ET

Prev close $226.03

SAP analyst rating

BuyConsensus of 7 analysts over the last 12 months. 71% rate it a buy.

Strong buy0
Buy5
Hold2
Underperform0
Sell0

12-month price target · 33 analysts

Average $243.16 (+6.2% upside)

Low: $137.12
Now: $228.98
High: $344.50

Upgrades and downgrades

The latest rating actions, newest first

SAP analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Barclays	Oct 13, 2026	Maintains	Overweight	$242.00 → $243.00	56%
BMO Capital	Oct 8, 2026	Maintains	Outperform	$177.00 → $235.00	66%
UBS	Aug 26, 2026	Downgrade	Buy → Neutral	—	33%
Barclays	Jul 27, 2026	Maintains	Overweight	$255.00 → $242.00	56%
BMO Capital	Jul 24, 2026	Maintains	Outperform	$175.00 → $177.00	66%
Barclays	Jul 21, 2026	Maintains	Overweight	$257.00 → $255.00	56%
TD Cowen	Jul 17, 2026	Maintains	Buy	$230.00 → $210.00	60%
Barclays	Apr 27, 2026	Maintains	Overweight	$256.00 → $257.00	56%
BMO Capital	Apr 24, 2026	Maintains	Outperform	$210.00 → $200.00	66%
Barclays	Apr 21, 2026	Maintains	Overweight	$283.00 → $256.00	56%

The case for and against

Updated Jul 28, 2026

Bull case

SAP is well positioned to drive sustainable growth through its strong global presence and diversified portfolio of enterprise application software. With a strategic focus on high-growth areas in dairy and potential selective M&A, the company is expected to benefit from improved margins and stable cash flow. Additionally, SAP's commitment to sustainability and its governance framework highlight its responsible operational practices. Despite potential risks such as commodity market volatility and macroeconomic conditions, SAP's strong financials and continued focus on growth make it an attractive investment option for the long term.

Bear case

SAP is facing several headwinds which could negatively impact their stock including a shift towards branded cheese, consolidation efforts in Nuneaton, and a transition in their ingredients strategy resulting in lower efficiency. Additionally, their lackluster performance in the European market and potential for opportunistic and costly M&A could further hinder growth and profitability. With a high degree of competition and a large percentage of customers being small to medium enterprises, SAP may struggle to maintain their market share and drive significant returns for shareholders.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.