Sally Beauty Holdings

SBH · NYSE

$17.05+$0.59 (+3.58%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $16.46

SBH analyst rating

HoldConsensus of 6 analysts over the last 12 months. 50% rate it a buy.

Strong buy0
Buy3
Hold2
Underperform1
Sell0

12-month price target · 6 analysts

Average $17.34 (+1.7% upside)

Low: $13.13
Now: $17.05
High: $21.00

Upgrades and downgrades

The latest rating actions, newest first

SBH analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
TD Cowen	Aug 4, 2026	Maintains	Buy	$17.00 → $19.00	51%
TD Cowen	May 12, 2026	Maintains	Buy	$20.00 → $17.00	51%
Morgan Stanley	May 12, 2026	Maintains	Underweight	$16.00 → $13.00	61%
Canaccord Genuity	Feb 10, 2026	Maintains	Buy	$19.00 → $20.00	42%
Morgan Stanley	Feb 10, 2026	Maintains	Underweight	$14.00 → $16.00	61%
TD Cowen	Jan 21, 2026	Maintains	Buy	$17.00 → $18.00	51%
Raymond James	Jan 21, 2026	Upgrade	Market Perform → Outperform	$19.00	55%
Jefferies	Jan 14, 2026	Initiates	Hold	$16.00	38%
Morgan Stanley	Nov 14, 2025	Maintains	Underweight	$10.00 → $13.00	61%
Jefferies	Oct 28, 2025	Maintains	Hold	$12.80 → $14.50	65%

The case for and against

Updated Feb 9, 2026

Bull case

Sally Beauty Holdings, Inc. demonstrates a positive financial outlook driven by its ability to enhance customer conversion rates and average transaction values (ATVs) by 25% among licensed beauty professionals, particularly in hair coloring products. The overall beauty category is expected to experience growth at low to mid-single-digit rates, with a more significant increase anticipated in the prestige segment, positioning Sally Beauty favorably within a growing market. Furthermore, the company's balance sheet is improving, bolstered by strong free cash flow generation, which enhances its flexibility for capital allocation and supports sustainable growth initiatives.

Bear case

Sally Beauty Holdings Inc faces challenges due to the potential deterioration of sales trends among its franchisees, which may negatively impact their financial performance. Historical EBIT margins have hovered in the low-to-mid-teens from FY13 to FY19, indicating persistent challenges in profitability despite relatively stable gross margins. Furthermore, while the company's long-term debt has decreased to $882 million and net leverage improved to approximately 1.7x, the ongoing concern of economic conditions could hinder future financial stability and performance.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.