Vivid Seats

SEAT · NASDAQ

$2.79+$0.04 (+1.45%)TodayMarket closed · Oct 20, 4:05 PM ET

Prev close $2.75

SEAT analyst rating

HoldConsensus of 8 analysts over the last 12 months. 38% rate it a buy.

Strong buy0
Buy3
Hold5
Underperform0
Sell0

12-month price target · 9 analysts

Average $11.91 (+327.0% upside)

Low: $7.57
Now: $2.79
High: $16.80

Upgrades and downgrades

The latest rating actions, newest first

SEAT analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
Deutsche Bank	Aug 25, 2026	Maintains	Hold	$7.00 → $7.50	63%
Benchmark	Aug 5, 2026	Maintains	Buy	$10.00 → $16.00	61%
RBC Capital	Aug 5, 2026	Maintains	Sector Perform	$8.00 → $9.00	54%
Morgan Stanley	Jun 10, 2026	Maintains	Equal-Weight	$7.75 → $9.25	93%
Canaccord Genuity	Mar 13, 2026	Maintains	Hold	$12.00 → $10.00	51%
Craig-Hallum	Mar 13, 2026	Upgrade	Hold → Buy	$15.00	45%
Morgan Stanley	Mar 13, 2026	Maintains	Equal-Weight	$9.00 → $7.00	93%
RBC Capital	Mar 13, 2026	Maintains	Sector Perform	$12.00 → $8.00	54%
Benchmark	Mar 13, 2026	Maintains	Buy	$18.00 → $10.00	43%
Citigroup	Dec 15, 2025	Maintains	Neutral	$10.00 → $8.50	60%

The case for and against

Updated Oct 23, 2025

Bull case

Vivid Seats Inc is positioned for growth as the live events market continues to exceed expectations, leading to accelerated share gains and improvements in profit margins due to reduced customer acquisition costs. The company’s marketplace segment serves as a key driver of revenue, and its commitment to enhancing the seller side through the onboarding of Skybox Drive suggests a strong potential for increasing adoption rates. Additionally, the company is set to benefit from geographic expansion occurring sooner than anticipated, which positions it favorably against competitive pressures in the industry.

Bear case

Vivid Seats Inc has reported a significant 27% decline in private label revenues for the quarter, indicating challenges in its revenue streams. The company has also revised its industry volume outlook to flat-to-down for the year, contrasting sharply with previous expectations of mid-to-high single-digit growth. Projections for FY26 further worsen, with anticipated gross order volume (GOV) growth of -9.9%, revenue growth of -6.8%, and a 14 basis point suppression in EBITDA margins, reflecting a continued negative trend in financial performance.

Information on this page is provided for informational purposes only and is not a recommendation to buy, sell or hold any security. Investing involves risk, including possible loss of principal. Market data is delayed at least 15 minutes and is provided without warranty. Analyst ratings, price targets and company data come from third-party sources. Past performance does not guarantee future results.