Sprouts Farmers Market

SFM · NASDAQ

$64.72+$0.46 (+0.72%)TodayMarket closed · Oct 20, 7:50 PM ET

Prev close $64.26

SFM analyst rating

BuyConsensus of 10 analysts over the last 12 months. 70% rate it a buy.

Strong buy0
Buy7
Hold3
Underperform0
Sell0

12-month price target · 17 analysts

Average $96.38 (+48.9% upside)

Low: $77.77
Now: $64.72
High: $119.70

Upgrades and downgrades

The latest rating actions, newest first

SFM analyst upgrades, downgrades and rating actions
Firm	Date	Action	Rating	Price target	Hit rate
RBC Capital	Oct 20, 2026	Maintains	Outperform	$114.00 → $111.00	54%
JP Morgan	Oct 6, 2026	Maintains	Overweight	$103.00 → $90.00	40%
Deutsche Bank	Sep 25, 2026	Maintains	Hold	$84.00 → $77.00	58%
Evercore ISI Group	Sep 1, 2026	Maintains	Outperform	$90.00 → $95.00	54%
UBS	Jul 30, 2026	Maintains	Neutral	$80.00 → $86.00	64%
Evercore ISI Group	Jul 30, 2026	Maintains	Outperform	$87.00 → $90.00	54%
JP Morgan	Jul 30, 2026	Upgrade	Neutral → Overweight	$80.00 → $103.00	40%
Evercore ISI Group	Jul 27, 2026	Maintains	Outperform	$90.00 → $87.00	54%
UBS	Jul 22, 2026	Maintains	Neutral	$75.00 → $80.00	64%
JP Morgan	Jul 22, 2026	Maintains	Neutral	$78.00 → $80.00	40%

The case for and against

Updated Apr 3, 2026

Bull case

Sprouts Farmers Market Inc. has demonstrated robust growth in e-commerce, with sales increasing from approximately 11% in 2021 to 15% today, bolstered by partnerships with key delivery platforms. The company has successfully expanded its product offerings, launching around 300 Sprouts Brand products in 2024, which has enhanced its owned brand penetration from approximately 20% to 24% through the first half of 2025. Additionally, the company's comparable store sales show signs of stabilization, with a reported growth of 4% in September and a year-to-date increase of 1%, supported by improved supply chain efficiencies that enhance product freshness and consumer value.

Bear case

Sprouts Farmers Market faces a negative outlook due to anticipated increased promotional intensity and fixed cost deleverage, resulting in a revised 2026 earnings per share (EPS) estimate decrease of approximately 6%, from $6.01 to $5.65. The company's sales performance has shown a modest slowdown, with September 2023 sales growth declining against tougher year-over-year comparisons after a peak period, leading to concerns regarding the drivers of this decline. Additionally, a potential shift in consumer purchasing behavior due to a high-rate environment may negatively impact sales growth, further exacerbating fears regarding the company's margin stability and overall financial performance.

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